MoxieLash & LoyaltyLion
MoxieLash, a beauty brand known for their innovative lash products, quickly made a significant impact in the beauty market upon their 2017 launch. However, they soon realized that acquiring customers was just one part of the challenge. With increasing acquisition costs, they needed to focus on retaining their existing customers.
The task was assigned to Kinga Dow to find a suitable loyalty solution that could help MoxieLash in retaining their customers for longer periods and driving more loyal behavior. They decided to partner with LoyaltyLion to create an effective loyalty program.
MoxieLash and LoyaltyLion developed the 'MoxieLash Insider' program, incorporating tiered benefits to encourage frequent purchases. They used LoyaltyLion's integration with Klaviyo to send personalized, targeted emails including win-back messages. Regular automated emails were sent to both engaged and unengaged customers, emphasizing loyalty points and rewards.
In just 12 months, MoxieLash achieved a 3x increase in loyalty program members returning to make a second purchase. Redeeming members purchased 2.75x more frequently per year, and the average number of orders and average spend were both 1.5x higher for loyalty members than non-members. Regular loyalty emails surged the completion of loyalty activities from 21,000 to 160,000.
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