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Kard

"Connects cardholders with personalized loyalty rewards."

Case Study
Frequently Asked Questions
This company helps businesses create loyalty programs by connecting cardholders to personalized rewards. It allows banks and marketers to encourage spending through custom incentives, increasing customer engagement and repeat purchases. Using its platform, card issuers design programs quickly and securely, sparking interest without much cost or time. It essentially makes it easy for shoppers to earn rewards, while businesses benefit from increased sales and customer loyalty.
Kard Stated Claims
These are public claims Blurbs AI believes to have been made by Kard.
Reach network
Kard claims that they can help advertisers Win over the 47M+ cardholders in our network and expand your share of wallet.
Flexibility platform
Kard claims that issuers can Design your loyalty program your way — without the overhead.
Security compliance
Kard claims that their platform helps Build confidence into your loyalty program with Kard's PCI-Compliant, SOC 2-certified platform.
CUSTOMER ACQUISITION
BlurbSTAR Case Study
Kard & Charleys
Kard boosts Charleys' Gen Z and Millennial engagement effectively.
10x
Return on ad spend
14%
Increase in average order value
1.
Situation
Engaging Gen Z and Millennials
→
Target hard-to-reach demographics
→
Leverage Kard's modern bank network
→
Boost in-store traffic and brand loyalty
Charleys aimed to target a challenging yet valuable audience segment, comprising of Gen Z and Millennials. The company wanted to establish new brand loyalties and boost in-store traffic effectively. Recognizing the evolving preferences of these demographics, they saw an opportunity through Kard’s platform, which connects marketers to a network of next-gen banks catering to digital-savvy customers. The need to multiply their reach and engagement without inflating the marketing expense was paramount, necessitating a technology-forward approach that could offer insightful consumer data and proven marketing returns.
2.
Task
Drive Sales and Traffic
→
Incentivize new and lapsed customers
→
Optimize ROAS and increase AOV
→
Leverage data-driven consumer insights
Charleys’ primary task was to incentivize both new and lapsed customers to interact with their brand and visit physical locations more frequently. With the demographic being heavily digital, it became necessary to use a data-driven approach to attract and retain these customers convincingly. The objective also included optimizing the return on ad spend (ROAS) while increasing average order values (AOV), maximizing both reach and conversion within this audience bracket. By partnering with Kard, Charleys aimed to hone in on purchasing behavior insights, aligning their efforts with consumer preferences to stimulate engagement and ultimately drive sales growth.
3.
Action
Utilize Kard’s Insights
→
Implement a 5% cashback offer
→
Build on first-party transaction data
→
Deploy targeted, dynamic marketing
Using Kard’s innovative solutions, Charleys implemented a 5% cashback offer to encourage spending and repeated patronage. This strategic move was backed by Kard’s exclusive first-party transaction data, granting Charleys a clear lens into shopper behaviors such as purchase frequency and wallet share. Kard’s open loyalty system allowed Charleys to adjust their campaign dynamically and engage customers through personalized, compelling offers. This not only helped penetrate an otherwise untapped channel but also established Charleys as a viable option alongside household brands within a competitive market landscape.
4.
Result
Substantial Growth Achieved
→
10x increase in ROAS
→
14% rise in average order value
→
Long-term loyalty and repeat business
The campaign delivered remarkable results, with Charleys recording a substantial increase in both topline sales and consumer re-engagement. Specifically, the approach led to a notable uplift in return on ad spend by 10 times and a 14% increase in average order value. The initiative not only met but exceeded its performance benchmarks, showcasing the true potential of integrating MarTech solutions that closely track and cater to evolving consumer demands. Additionally, the campaign solidified Charleys' positioning among a tech-centric audience, ensuring long-term brand loyalty and repeat business from targeted demographics.
Keywords
GEN Z ENGAGEMENT
KARD MARKETING
INCREASED AVERAGE ORDER VALUE
RETURN ON AD SPEND
LOYALTY SYSTEM MARKETING
FIRST-PARTY DATA ANALYSIS
DIGITAL AUDIENCE TARGETING
CASHBACK OFFERS
CONSUMER INSIGHTS
BRAND LOYALTY DEVELOPMENT
Kard
Website
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