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BazaarVoice

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"Transforms user-generated content into sales"

Case Study
Frequently Asked Questions
Bazaarvoice helps marketers leverage the power of customer-generated content, including reviews, photos, and social media interactions, to drive sales across various channels.
BlurbSTAR Case Study
Bazaarvoice & Influenster
UGC boosts brand visibility and engagement through Influenster.
39M
Impressions for Kraft Heinz campaign
300%
Rael's target review increase
1.
Situation
Brands face content creation challenges
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Brands need authentic UGC for visibility.
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Struggle exists in gathering engaging content.
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Influenster community aids in creation.
Bazaarvoice and Influenster identified a common challenge faced by brands: the need for authentic user-generated content (UGC) to enhance product visibility and consumer trust. Many brands struggle to gather genuine and engaging content from consumers, which is critical for influencing purchase decisions across multiple channels. The partnership with Influenster, a vibrant community of over 9 million global members, allows brands to connect with highly engaged samplers and advocates. The goal was to seamlessly integrate UGC into brands’ marketing strategies, thereby increasing consumer engagement and improving conversion rates.
2.
Task
Implement effective UGC strategies
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Facilitate collection of authentic reviews.
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Enhance discovery through targeted campaigns.
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Integrate UGC across multiple channels.
Bazaarvoice aimed to utilize the Influenster community to address the problem by facilitating seamless UGC creation and syndication. The task involved developing systems for brands to effortlessly collect and leverage authentic reviews and visual content from actual product users. Another goal was to enhance product discovery and trust through strategic engagement of Influenster’s members. This necessitated a focus on hyper-targeted sampling campaigns, creator partnerships, and social media integrations, all aimed at improving the reach and effectiveness of brand messaging while boosting consumer advocacy and reshaping the entire buyer’s journey.
3.
Action
Bazaarvoice executes comprehensive strategies
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Executed managed sampling campaigns.
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Syndicated content to increase reach.
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Launched creator marketing initiatives.
Bazaarvoice implemented a suite of integrated solutions to maximize the potential of UGC. These strategies included leveraging the Influenster platform to provide brands with constant streams of reviews and insights. Through managed sampling campaigns, brands could target specific user groups, enhancing the relevance and authenticity of the content generated. By enabling brands to syndicate content across various retail platforms, Bazaarvoice ensured that UGC reached broader audiences. Additionally, creator marketing initiatives were launched to enrich content quality and diversity, supporting promotional efforts with genuine consumer stories and feedback.
4.
Result
Content strategy elevates engagement
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Kraft Heinz exceeded review and media targets.
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Rael surpassed review goals by 300%.
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Pacifica gained 2,000 reviews quickly.
The partnership between Bazaarvoice and Influenster resulted in significant gains for client brands. For instance, Kraft Heinz achieved 39 million impressions from its sampling campaigns, doubling the expected product reviews and exceeding media investment returns by five times. Rael garnered 3,000 reviews, surpassing initial targets by 300%, while Pacifica Beauty collected over 2,000 reviews across 200 products shortly after launch. These results illustrate the efficacy of Influenster’s community in driving engagement and purchase intent through authentic UGC. Overall, the collaboration strengthened brand visibility, enhanced consumer trust, and increased conversion rates.
Keywords
BAZAARVOICE
INFLUENSTER
UGC
SAMPLING CAMPAIGNS
PRODUCT REVIEWS
BRAND ENGAGEMENT
CONSUMER TRUST
E-COMMERCE
BazaarVoice
Website
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