Fluent is aMarketing tech hub connecting advertisers with audiences across multiple channels, leveraging first-party data, promoting ad inventory optimization. They use innovative strategies -including influencer marketing and powerful AI tools, to boost consumer interaction and engagement.
Fresh Clean Threads was looking to explore new revenue streams without compromising their customer experience or brand integrity. They needed areliable partner to help monetize their site effectively while maintaining high customer satisfaction standards.
2.
Task
Establishing Reliable Monetization Partner
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Generate significant profit
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Maintain customer satisfaction
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Proven positive NPS outcomes
Fresh Clean Threads aimed to find atrustworthy partner for effective site monetization. They set objectives to generate significant profit without harming customer satisfaction or deviating from their brand values. Their criteria for the partner included aproven track record, positive outcomes regarding Net Promoter Score (NPS), and no negative impacts from Conversion Rate Optimization (CRO) testing.
3.
Action
Partnering with Fluent, Inc.
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Chose Fluent for its track record
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Seamless Shopify integration
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Swift 45-minute development
Fresh Clean Threads partnered with Fluent due to its credible history with other brands and seamless integration capability with Shopify. The company implemented Fluent’s post-transaction page solution, showcasing strong commitment and enthusiasm from the CEO. The integration process was swift, requiring only 45 minutes of development, and the solution went live within weeks.
4.
Result
Significant Revenue Gains
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40%+ increase in RPS
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16% lift in CTR
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Five-figure profit in first month
The collaboration resulted in asubstantial 40%+ increase in revenue per session (RPS), from $0.18 at launch to over $0.25. Additionally, there was a16% lift in Click-Through Rates (CTR) as the personalization engine optimized. This success translated into five-figure incremental profit within the first month and validated the decision to partner with Fluent.
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