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Cardlytics

Claim page

"Ads in banking apps using purchase data."

Case Study
Frequently Asked Questions
This company uses purchase data from bank transactions to create targeted ads in banking apps. They help marketers reach customers more effectively by understanding where and how people spend money, and offer rewards in digital bank channels. This approach promises more efficient advertising and increased customer engagement, leveraging insights gained from purchase patterns.
Cardlytics Stated Claims
These are public claims Blurbs AI believes to have been made by Cardlytics.
native ad platform
Cardlytics claims that our native ad platform in banks' digital channels drives incremental sales by changing the way millions of people buy.
comprehensive view of spend
Cardlytics claims that with our comprehensive view of consumer spend, we use Purchase Intelligence to transform commerce and power smarter marketing campaigns.
largest bank rewards network
Cardlytics claims that it is the world's largest bank rewards network, powering offers for more than 20 of the top bank partners globally.
LOYALTY
CUSTOMER ACQUISITION
LOYALTY AS A SERVICE
REWARDS-AS-A-SERVICE
BlurbSTAR Case Study
VistaPrint & Cardlytics
VistaPrint's partnership with Cardlytics boosts acquisition, retention, engagement.
20k
New customers acquired.
200%
Incremental ROAS improvement.
1.
Situation
VistaPrint's Acquisition Challenge
→
VistaPrint sought more new customers.
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Needed high-value, long-term relationships.
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Cardlytics introduced cashback program.
VistaPrint, a global eCommerce brand, was pursuing new customer acquisition as their primary business goal. They partnered with Cardlytics to implement a cash-back offer program aimed at supporting their marketing acquisition strategies. VistaPrint needed a solution that could not only attract high-value targets but also engender long-term value from these new customers. This situation required a strategic partner capable of delivering precise audience insights and crafting targeted marketing efforts that aligned with VistaPrint’s business objectives.
2.
Task
Identify and Target Key Audiences
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Utilize insights to identify audiences.
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Address churn risks strategically.
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Develop informed marketing strategy.
The key task was to leverage Cardlytics’ advanced targeting capabilities to identify potential new customers while addressing churn risks. Using Cardlytics' 'share of wallet' insights, the goal was to discern not only those most likely to respond to promotional offers but also understand the competitive landscape to capitalize on market opportunities. This task involved rigorous data analysis and the creation of insightful reports on customer value and spending behaviors, quintessential for crafting a robust marketing strategy aimed at both acquisition and retention.
3.
Action
Deploy and Analyze Campaigns
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Executed pilot with strategic targeting.
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Utilized real-time reporting for insights.
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Measured impact and optimized tactics.
Cardlytics executed a pilot campaign that deployed strategic targeting methods using its comprehensive data capabilities. The campaign included real-time reporting and allowed VistaPrint to track customer behavior post-acquisition, giving them a deeper understanding of customer lifecycle and purchase patterns. This pivotal action enabled VistaPrint to validate the effectiveness of the campaigns through detailed measurement and analysis, focusing on aspects such as lifetime value and market shifts, thereby optimizing marketing tactics for better returns.
4.
Result
Achieved Significant Incremental Growth
→
Pilot success led to 200% iROAS.
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Over 20k new customers acquired.
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10k lapsed customers reactivated.
The collaboration between VistaPrint and Cardlytics led to substantial returns, with the pilot achieving a remarkable 200% Incremental Return on Advertising Spend (iROAS) flight-over-flight. VistaPrint transitioned to an ongoing partnership which focused on a comprehensive approach including acquisition, reactivation, and retention strategies. This resulted in over 20,000 new customers and the reactivation of 10,000 lapsed customers. Ultimately, the partnership with Cardlytics delivered efficiencies across various marketing metrics, enhancing VistaPrint’s overall customer engagement and brand loyalty.
Keywords
VISTAPRINT
CARDLYTICS
CUSTOMER ACQUISITION
INCREMENTAL REVENUE
MARKETING STRATEGY
CASH-BACK OFFER
TARGET AUDIENCE
Cardlytics
Website
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