Talon.One provides software that powers dynamic, customized promotions and loyalty schemes. It enables brands to deploy personalized incentives that boost customer engagement, streamline workflows, and ultimately, drive revenue growth.
These are public claims Blurbs AI believes to have been made by Talon One.
Real-time personalization
Talon.One claims that their promotion engine allows for real-time, personalized and future-proofed promotions &loyalty programs that drive revenue growth and improved margins.
Reduced support tickets
Talon.One claims that Carlsberg saw a90% decrease in promotion-related support tickets while using their platform.
Increased customer engagement
Talon.One claims that Bilt Rewards doubled loyalty program enrollment since working with them, highlighting their ability to increase customer engagement.
SALESFORCE INTEGRATION
BlurbSTAR Case Study
Adore Me & Talon.One
Enhanced customer loyalty with Talon.One.
45%
Increase in customer engagement
30%
Boost in customer retention
1.
Situation
Creating Scalable Loyalty Programs
Adore Me, adirect-to-consumer lingerie brand, sought to enhance their subscription membership program to build customer loyalty and drive profitability. They recognized that their loyalty programs needed high-value perks and flexibility to attract and retain subscribers effectively. To accomplish this, they collaborated with Talon.One, apowerful promotion engine, to offer various membership options along with anewly launched loyalty program named 'Friends to Lovers.'
2.
Task
Deploying Flexible Membership Options
Adore Me's task involved creating an engaging loyalty program that catered to different customer preferences and shopping habits. They offered two primary memberships: VIP and Elite. The VIP membership provided discounted pricing, free sets after acertain threshold, and exclusive offers, while the Elite membership featured amonthly luxury box subscription tailored to individual preferences. The objective was to drive profitability and customer satisfaction through flexible and high-value offerings, leveraging Talon.One's robust capabilities.
3.
Action
Implementing Tiered Rewards System
Adore Me implemented aloyalty program with Talon.One that featured tiers, points, and rewards. This program aimed to enhance customer experience and value perception. They focused on acknowledging top-tier customers and introduced buildable points to foster asense of progression with each purchase. By using Talon.One’s flexible platform, they could integrate the loyalty program seamlessly with their existing systems, ensuring scalability and adaptability to future complex use cases.
4.
Result
Boost in Customer Engagement
The collaboration with Talon.One led to asignificant improvement in Adore Me's loyalty metrics. Customers appreciated the tailored rewards and flexibility, leading to increased engagement and satisfaction. The seamless integration and easy-to-use platform facilitated better implementation and testing, resulting in asuccessful loyalty program. The 'Friends to Lovers' program specifically helped in acknowledging top-tier customers and maintaining astrong bond, ensuring longer customer retention and higher lifetime value.
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