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YotPo

"Helps eCommerce businesses retain and engage customers."

Case Study
Frequently Asked Questions
Yotpo provides a suite of tools designed to enhance the customer journey for eCommerce businesses. Think SMS marketing, user-generated content, loyalty and referral programs, subscription offerings, and personalized emails. It's all about optimizing customer retention and engagement.
YotPo Stated Claims
These are public claims Blurbs AI believes to have been made by YotPo.
Customer Reviews
Yotpo claims that their review platform enhances sites with AI-driven displays of quality reviews and customizable galleries.
Loyalty Programs
Yotpo claims that their loyalty and referrals product motivates customers with rewards and turns them into brand advocates.
Retention Data
Yotpo claims that their platform provides a single view of customer data, enabling brands to understand and engage throughout the journey.
CUSTOMER RETENTION
SALESFORCE INTEGRATION
CUSTOMER SEGMENTATION
USER-GENERATED CONTENT
USER GENERATED CONTENT
CUSTOMER REVIEWS
RETENTION MARKETING
SMS MARKETING
LOYALTY PROGRAMS
REFERRAL PROGRAMS
BlurbSTAR Case Study
Princess Polly & Yotpo
Yotpo SMS boosts Princess Polly's engagement and ROI dramatically.
43%
MoM subscriber growth
73x
ROI from non-loyalty segment
1.
Situation
Rapid Global Expansion and Challenges
→
Need for innovative retention strategies during global expan...
→
Gen Z's attention span required unique marketing approaches.
→
Sought global tech partner for seamless personalization.
Princess Polly, a fast-growing fashion brand, faced the challenge of retaining customer engagement and brand loyalty amid rapid global expansion. Addressing a digitally native Gen Z audience, whose short attention spans demanded innovative marketing strategies, was crucial. They needed to enhance customer experiences, unify their eCommerce journey, and adapt to changing communication preferences driven by the pandemic. Additionally, finding a global technology partner was essential for seamless personalization and integration with their existing tech stack, including their loyalty program. The need to connect with customers using personalized communication, especially through SMS, became apparent to drive retention and engagement.
2.
Task
Implementing Global SMS Marketing Strategy
→
Develop high-revenue SMS marketing channel.
→
Leverage global reach for consistent audience engagement.
→
Integrate SMS with existing tech solutions.
The task for Princess Polly was to implement an effective SMS marketing strategy using Yotpo SMS & Email to engage and retain their Gen Z audience. They aimed to create one of the highest revenue-driving channels to counteract decreased customer attention spans. A significant task was to integrate Yotpo's capabilities globally, aligning with their need for a synchronized marketing platform. Additionally, they wanted to leverage Yotpo's existing integration with their tech stack, crafting a personalized customer journey through segments such as loyalty and non-loyalty customers. By doing so, they sought to enhance engagement, conversion rates, and meet international expansion needs.
3.
Action
Utilizing Yotpo's Global Integrations
→
Leveraged Yotpo's global SMS capabilities.
→
Segmented audiences for personalized engagement.
→
Integrated reviews and loyalty with SMS.
Princess Polly launched an SMS marketing strategy utilizing Yotpo SMS & Email's global capabilities, which were critical in reaching their diverse customer base. The integration supported personalized communication by segmenting customers into various lifecycle categories, thus delivering tailored offers and messages. This allowed Princess Polly to reconnect with lapsed customers through strategic SMS campaigns. The joint synergy of Yotpo's Reviews, Loyalty, and SMS products facilitated a seamless customer journey, aligning promotions and review requests to boost brand loyalty. Strategic end-of-month SMS bursts and personalized subscriber flows were executed to maximize engagement and conversion.
4.
Result
Significant ROI and Subscriber Growth
→
43% MoM increase in SMS subscribers.
→
41% conversion rate from flash sales.
→
84% conversion rate on welcome flows.
As a result of these efforts, Princess Polly experienced substantial returns from their SMS strategies. Subscriber growth soared by 43% month on month through checkouts and pop-ups. End-of-month SMS campaigns consistently exceeded revenue targets due to high engagement rates. In particular, a recent flash sale achieved a 41% conversion rate and a 73x return on investment from a non-engaged customer segment alone. The integration of SMS into their marketing efforts resulted in an 84% conversion rate on welcome flows. Overall, their SMS marketing not only drove high returns but also solidified customer loyalty and engagement across their eCommerce platform.
Keywords
PRINCESS POLLY
YOTPO SMS
GLOBAL ECOMMERCE
CUSTOMER ENGAGEMENT
GEN Z MARKETING
SMS STRATEGY
BRAND LOYALTY
ROI GROWTH
ONLINE FASHION
MARKETING INTEGRATION
The Blurbs FAQs
Frequently Asked Questions
Answers provided by YotPo staff and vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
N/A
API
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
N/A
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 Loyalty & Rewards-Specific Questions
11.
What types of loyalty programs do you support (points-based, cashback, tiered, subscription, gamification, referral, etc.)?
"Our comprehensive platform powers points-based, cashback, tiered memberships, subscription models, gamification strategies, and referral incentives. This flexibility allows you to design a program that aligns with your objectives & resonates with customers."
12.
How does your platform integrate with our existing eCommerce system (Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, etc.)?
"We have native integrations with Shopify and flexible APIs for BigCommerce, Magento, WooCommerce, and Salesforce Commerce Cloud, ensuring seamless loyalty program integration."
13.
Can customers redeem rewards both online and in-store (if applicable), and do you support omnichannel engagement?
"Yes, customers can redeem rewards online and in-store. We integrate with Shopify POS, Square POS, and provide flexible APIs to support additional omnichannel engagement."
14.
How does your platform personalize rewards and offers based on customer behavior and purchase history?
"We customer behavior and purchase history to tailor rewards and offers effectively. We support goal-based, spend-based, purchase frequency, and tiered loyalty structures to enhance engagement and deepen customer relationships."
15.
Do you support integration with marketing automation tools (Klaviyo, HubSpot, Braze, Iterable, etc.) for loyalty-driven campaigns?
"Yes, we offer extensive integration capabilities with over 64 marketing automation tools to enable you to synchronize your loyalty initiatives with your broader marketing strategies, ensuring cohesive and targeted customer communications."
16.
How does your platform track and report loyalty program performance (customer retention, redemption rates, CLV impact, etc.)?
"We provide advanced analytics & reporting that offer deep insights into your loyalty program's performance. You can monitor key performance indicators such as customer retention rates, redemption rates, and the impact on CLTV to assess and optimize the program"
17.
What fraud prevention measures do you have in place to prevent loyalty abuse?
"Yotpo offers built-in fraud prevention features like point expiration, tier expirations, and referral fraud controls and ensures rewards are granted only after a customer's first purchase to stop potential misuse to keep your program secure."
18.
How flexible is your rewards catalog, and can we customize point redemption options (discounts, gift cards, exclusive products, experiential rewards, etc.)?
"Our rewards catalog is highly flexible, allowing you to customize your porgram to suit your brand and customer preferences. You can offer a diverse range of rewards to create a personalized loyalty experience that encourages ongoing engagement."
19.
Do you offer customer segmentation and loyalty tiers for VIP and high-value customers?
"Yes, our platform supports sophisticated customer segmentation and the creation of loyalty tiers. This enables you to identify and reward VIP & high-value customers with tailored benefits and exclusive offers, enhancing their loyalty & lifetime value."
20.
Can your platform integrate with social media and advocacy programs for referral-based rewards?
"We offer a fully out-of-the-box referral program that supports brand advocacy initiatives to enable your customers to share referral links across various social platforms, amplifying your brand's reach & fostering organic brand growth"
YotPo
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