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Zembula

"Empowers dynamic, personalized email content creation."

Case Study
Frequently Asked Questions
Zembula aids advertisers and marketers to boost revenue and enhance customer experiences by enabling them to easily create and insert dynamically updating, personalized content into their emails, using the data they already possess.
Zembula Stated Claims
These are public claims Blurbs AI believes to have been made by Zembula.
Automated personalization at scale
Zembula claims that their Composition Engine for daily retail email personalization delivers fully automated personalization for enterprise retailers that works seamlessly with your existing email service provider.
High return on investment
Zembula claims that every $1 spent with their solution makes customers $11+ in return, consistently delivering at least 11x return on spend across all enterprise retail customers.
Seamless integration capabilities
Zembula claims that their platform connects with any enterprise data source, and if a specific data source is not listed, they will connect it for free.
BlurbSTAR Case Study
Forever 21 & Zembula
Zembula elevates Forever 21's email personalization efficiency.
11x
Return On Marketing Spend
19%
Revenue lift with Dimensions™
1.
Situation
Forever 21 needed personalization boost
→
Enhancement needed in daily emails
→
Desire for effortless personalization
→
Aimed to increase return on spend
Forever 21 was striving to enhance their daily email marketing program by incorporating efficient personalization. The marketing team needed a solution that required minimal effort yet provided substantial revenue lift over time. They aimed to personalize interactions without overwhelming operational resources, seeking a system that would synergize with their existing email service provider. The primary focus was on increasing the return on ad spend and generating real, verifiable results driven by personalization. Zembula's Dimensions™ offered an appealing opportunity to address these goals by delivering high fidelity personalization that integrates seamlessly into existing workflows.
2.
Task
Integrate Zembula's Dimensions™ effectively
→
Implement Dimensions™ for personalization
→
Utilize 83 personalized use cases
→
Maintain efficient marketing workflow
The task was to successfully implement Zembula's Dimensions™ into Forever 21's existing email marketing strategy, focusing on personalized, high-fidelity email delivery to leverage abandoned browse, abandoned cart, and other personalized triggered events. With 83 personalized use cases to integrate, the main objective was to create a fully automated system that would bolster the daily email send while maintaining workflow efficiency. This integration also needed to utilize Smart Banner™ and Smart Kicker™ placements, ensuring a consistent yet unobtrusive personalization layer that would enhance engagement and revenue without disrupting the marketing team's operations.
3.
Action
Executed comprehensive personalization strategy
→
Integrated dynamic banner personalization
→
Minimized IT resource requirements
→
Conducted longitudinal audience testing
Zembula and Forever 21 worked closely to implement a comprehensive personalization strategy through Dimensions™. This included bookending emails with dynamic Smart Banner™ at the top and Smart Kicker™ at the bottom, optimizing the triggered messages layer in their daily emails. Zembula's ability to connect effortlessly with Forever 21's existing data sources mitigated the need for extensive IT support. The implementation culminated in a four-week longitudinal test where different audience groups (those who saw Dimensions™ versus those who didn’t) were monitored to measure the personalization impact. The strategic placement of these tools not only personalized the daily emails effectively but also maintained operational efficiencies.
4.
Result
Achieved outstanding personalization outcomes
→
19% increase in revenue
→
Achieved 11x return on spend
→
Deeper customer engagement realized
After the implementation and a strategic period of testing, Forever 21 realized significant improvements. Specifically, a 19% revenue lift was observed in the group exposed to Dimensions™, along with an 11x return on ad spend. This demonstrated not only the financial effectiveness of the personalized email campaigns but also reinforced the importance of strategic personalization within email content. The seamless integration offered by Zembula ensured that Forever 21 could leverage existing systems without disrupting workflow, while also expanding visibility through triggered messaging significantly. The long-term benefits included deeper customer engagement, increased revenue, and lower operational burdens.
Keywords
EMAIL PERSONALIZATION
HIGH FIDELITY
ZEMBULA DIMENSIONS™
RETURN ON AD SPEND
SMART BANNER
REVENUE LIFT
CUSTOMER ENGAGEMENT
PERSONALIZED MESSAGING
The Blurbs FAQs
Frequently Asked Questions
Answers provided by Zembula staff and vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
N/A
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 Email and SMS Marketing-Specific Questions
11.
Does your ESP integrate with our eCommerce platform (Shopify, Magento, Salesforce Commerce Cloud, BigCommerce, etc.)?
"Yes, we are platform agnostic"
12.
Can your platform integrate with our CDP, CRM, and paid media platforms for audience syncing?
"Yes, we are platform agnostic"
13.
How does your platform handle audience segmentation and personalization?
"We’ve designed Zembula so you drop a single image at the top, and one at the bottom of your master email template. Those images are dynamically managed from within Zembula to show hundreds of different personalized use cases and to drive incremental revenue."
14.
Do you offer AI-driven automation for lifecycle marketing (cart abandonment, post-purchase, win-back, etc.)?
"Yes"
15.
How does your ESP support SMS, push notifications, and omnichannel messaging?
"We are not an ESP and our platform supports Emai, SMS, Push, In App and web."
16.
What built-in analytics and reporting features do you provide?
"Longitudinal testing for revenue attribution. Ask us about our 41x Return on Spend!"
17.
How does your platform ensure high email deliverability and inbox placement?
"Better engagement = better deliverability"
18.
What advanced personalization and dynamic content capabilities do you offer?
"Our Composition Engine makes it quick and easy to create a comprehensive collection of use cases, along with providing the decision logic to always pick and personalize the perfect use case for every consumer in every unique moment of open."
19.
How does your ESP handle first-party data, privacy compliance (GDPR, CCPA), and cookieless tracking?
"Technically we are not an ESP but rather serve dynamic content banners and blocks at the moment of open."
20.
Do you offer AI-driven subject line optimization, predictive send times, or other machine learning enhancements?
"We sure do!"
Zembula
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