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Klaviyo

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"Helps brands personalize digital relationships."

Case Study
Frequently Asked Questions
Klaviyo helps marketers communicate more effectively with customers by automating and personalizing email and SMS communications, ensuring messages are engaging and relevant based on past behavior and provided data.
Klaviyo Stated Claims
These are public claims Blurbs AI believes to have been made by Klaviyo.
Unified Customer Data
Klaviyo claims that its unified customer data platform consolidates tech stacks, accelerating time to value by unifying, transforming, and activating data in new ways.
AI-Powered Automation
Klaviyo claims that its AI capabilities allow for automated writing of SMS and email campaigns, segments, and responses to reviews, enabling smarter and more efficient marketing.
Cross-Channel Integration
Klaviyo claims that its platform seamlessly connects with customers across email, SMS, mobile push, reviews, and web forms, providing a cohesive omnichannel experience.
BlurbSTAR Case Study
Garrett Popcorn & Klaviyo
Klaviyo boosts Garrett's digital ROI and engagement effectively.
113x
ROI with Klaviyo
40%
Reduction in deliverability issues
1.
Situation
Opportunity With Untapped Klaviyo Data
→
Klaviyo integration offered untapped data potential
→
Generic campaigns ignored customer segmentation
→
Struggled with email deliverability and engagement
Garrett Popcorn, a renowned gourmet popcorn brand, was set for digital success but realized they weren't fully leveraging the capabilities of Klaviyo, their marketing automation platform. With the BigCommerce integration already in place, Garrett had access to rich first-party e-commerce data based on customer behaviors like browsing and purchase history. Despite the potential, the brand found that their email campaigns remained general, often targeting the entire subscriber list rather than using personalized and segmented approaches. This resulted in lackluster email performance and deliverability issues. Thus, the digital marketing team recognized the need to enhance their use of data to personalize communications and improve engagement across channels.
2.
Task
Personalize Email Strategy Through Segmentation
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Leverage data to enhance personal messaging
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Implement segmentation to boost engagement
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Aim to reduce spam complaints significantly
The task was to increase personalization and improve customer engagement by utilizing Klaviyo's robust data handling abilities. Led by Marina Rutter, the digital marketing team at Garrett Popcorn aimed to transform their generalized email marketing strategy into one that was data-driven and targeted. The focus was to leverage first-party data obtained through Klaviyo and BigCommerce integrations to segment subscribers into more granular categories based on their engagement levels and predicted behaviors. By doing so, Garrett set out to decrease spam complaints and increase response rates, thereby enhancing the overall effectiveness of their digital marketing efforts and achieving higher returns on investments.
3.
Action
Implement Strategic Segmentation and Klaviyo AI
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Developed 15 detailed customer segments
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Used Klaviyo AI for predictive marketing
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Expanded use of Klaviyo's integrations
Garrett Popcorn implemented a new strategic approach that included the creation of 15 refined subscriber segments termed as 'engaged' and 'hyper-engaged', alongside an ongoing engagement track strategy. By applying Klaviyo AI, they could predict customer behavior and identify those likely to purchase soon. This facilitated the crafting of highly targeted email campaigns that delivered more frequency to those contributing positively to engagement rates. The team also expanded the number of Klaviyo integrations utilized, including connecting with Typeform for customer surveys. Klaviyo data was integrated into marketing strategies beyond email, particularly through enriched paid social media channels for more targeted advertising.
4.
Result
Achieved High ROI and Engagement
→
40% reduction in deliverability problems
→
Revenue per recipient increased by 4x
→
111x ROI achieved through targeted tactics
The implementation of Klaviyo and its integration with BigCommerce and Typeform resulted in significant improvements for Garrett Popcorn. Their targeted marketing efforts led to a 40% year-over-year reduction in deliverability issues, while strategic segmentation significantly boosted engagement levels. Crucially, the enhanced focus on hyper-engaged segments enabled a remarkable 4x increase in revenue per recipient compared to standard campaign approaches. Overall, these improvements culminated in an impressive 113x ROI from email and SMS marketing within the year, attesting to the efficacy of adopting a data-driven segmentation and engagement strategy.
Keywords
KLAVIYO INTEGRATION
EMAIL MARKETING
ROI
CUSTOMER SEGMENTATION
DIGITAL ENGAGEMENT
BIGCOMMERCE
MARTECH SOLUTIONS
PREDICTIVE ANALYTICS
CUSTOMER DATA
PERSONALIZED MARKETING
Klaviyo
Website
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