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Zoho

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"Online tools for business operations enhancement."

Case Study
Frequently Asked Questions
Provides a suite of online tools designed to improve business operations across various departments. This includes customer relationship management, email services, accounting, human resources, and helpdesk software. The solutions aim to break down silos between departments, increase efficiency, and are suitable for any size of business. Data privacy is a priority, with no reliance on advertising models.
Zoho Stated Claims
These are public claims Blurbs AI believes to have been made by Zoho.
Privacy-first commitment
Zoho claims that they do not sell your data, ensuring customer privacy with a no ads-based revenue model.
End-to-end product ecosystem
Zoho claims that their all-in-one suite improves business efficiency by reducing silos across services.
Sustained customer focus
Zoho claims that their customer satisfaction and trust have established a strong market position.
MARKETING
FINANCE
COLLABORATION
DATA AND ANALYTICS
LEGAL
SALES
BlurbSTAR Case Study
Sparex & Zoho Analytics
Zoho Analytics transformed Sparex's data into actionable insights.
45%
Decrease in custom report requests
$1.4 million
Sales increase from repricing initiative
1.
Situation
Sparex's fragmented data system dilemma
→
Inaccurate data caused indecision in meetings.
→
18 subsidiaries used disparate data systems.
→
Decision-making and resource efficiency were affected.
Sparex, a leading distributor of agricultural spare parts, faced a critical challenge with its data management across its 18 international subsidiaries. The company struggled with inaccurate data due to each subsidiary using different systems, leading to conflicting data that paralyzed decision-making during meetings. The inconsistencies in data collection meant stakeholders spent significant time questioning the accuracy of data instead of making actionable decisions. With faith in its business intelligence system at an all-time low, Sparex recognized the urgent need for a platform that could efficiently collate, standardize, and validate its data to restore trust and optimise decision-making processes.
2.
Task
Transforming data management for Sparex
→
Implement a centralized analytics platform.
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Standardize data to eliminate disparities.
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Empower teams with independent report creation.
Kristian James was appointed as Sparex's Business Intelligence and Analytics Manager with the responsibility of restoring confidence in the company's data. The primary task was to implement a centralized analytics platform capable of standardizing data across all subsidiaries, thus eliminating data disparities and facilitating consistent, reliable decision-making. Additionally, the new system needed to empower stakeholders with actionable insights, reduce dependency on the BI team for report generation, and ultimately enable better utilization of time and resources while increasing sales through improved business intelligence capabilities.
3.
Action
Implementing Zoho Analytics effectively
→
Daily data sync has 15 million rows.
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Activated self-service function for users.
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Dashboard customization enhances stakeholder insight sharing...
Kristian integrated Zoho Analytics with Sparex's existing systems, channeling data from each market through DataBridge, resulting in a daily sync of 15 million rows of live data into the platform. He utilized Zoho's drag-and-drop dashboard builder to create easy-to-understand visualizations and established scheduled email distributions and Microsoft Teams alerts to deliver key insights to stakeholders. To enhance efficiency, Kristian activated the self-service function, allowing users to independently generate their own reports, cutting custom report requests to the BI team from 1-2 per hour to 1-2 per week. This tailored approach ensured employees only viewed relevant data, fostering informed decision-making while maintaining robust security and data permissions.
4.
Result
Revenue boost and advanced analytics focus
→
BI role redundancy allows advanced analytics focus.
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Repricing identified slow-moving stock increased sales.
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Confidence restored, leading to efficient operations.
As a direct result of leveraging Zoho Analytics, Sparex restored confidence in its business intelligence capabilities, leading to more efficient operations and informed decision-making across the organization. Kristian's previous 'Data Quality Analyst' role became redundant, allowing him to focus on more advanced analytics tasks. A noticeable outcome was a $1.4 million increase in sales attributed to the identification and repricing of slow-moving stock using Zoho Analytics. Overall, the shift to using Zoho Analytics not only reduced time and resource wastage but also delivered a substantial uplift in sales, reflecting the transformative impact of accurate, accessible data on the business's profitability.
Keywords
ZOHO ANALYTICS
SPAREX CASE STUDY
BUSINESS INTELLIGENCE
DATA MANAGEMENT
SALES INCREASE
DATA STANDARDIZATION
SELF-SERVICE ANALYTICS
CENTRALIZED DATA SYSTEM
PIVOT TABLES
DASHBOARD CUSTOMIZATION
Zoho
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