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Netsuite

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"Helps businesses manage operations using cloud software."

Case Study
Frequently Asked Questions
This company offers a comprehensive cloud-based platform designed to streamline business activities such as inventory, financials, customer relationships, and more, all in one place. It's tailored for organizations seeking efficiency in managing resources, sales, and data analytics, supporting both small and large operations across various industries.
Netsuite Stated Claims
These are public claims Blurbs AI believes to have been made by Netsuite.
Comprehensive ERP solution package
NetSuite claims that their AI-powered business management suite offers a comprehensive ERP/Financial, CRM, and ecommerce solution.
Global adaptability features
NetSuite claims that their ERP system supports multi-currency, multi-language, and global accounting and consolidations for international business.
Industry leader endorsement
NetSuite claims that it was named a leader in the 2023 Gartner® Magic Quadrant™ for Cloud ERP for Product-Centric Enterprises.
ERP
OMNICHANNEL
ECOMMERCE
EMAIL
COMMUNICATION
CUSTOMER SERVICE
CLOUD ERP
FINANCIAL MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT
ECOMMERCE SOLUTIONS
BUSINESS INTELLIGENCE AND ANALYTICS
BlurbSTAR Case Study
Dylan's Candy Bar & NetSuite
NetSuite transformed operations and accelerated Dylan's rapid growth.
32%
Increase in order volumes
65%
Reduction in inventory discrepancies
1.
Situation
Visibility and Reporting Challenges Posed Problems
→
Lacked unified data with legacy systems
→
Struggled with operational inefficiencies
→
Needed support for continued growth
Dylan’s Candy Bar, founded in 2001 by Dylan Lauren, was facing difficulties in managing its operations due to a fragmented technology structure. The company utilized multiple legacy systems including Sage MAS 90, JDS Solutions WinRetail, and a custom-built warehouse management system. Without a unified system, they couldn’t access reliable, timely data across departments. This lack of a single source of truth made it challenging to monitor key business metrics or obtain customer insights necessary for making informed decisions. As they expanded, Dylan’s not only struggled with operational inefficiencies but also encountered difficulties in inventory management and maintaining cohesive relationships with retail partners. It was clear that the existing infrastructure couldn't support Dylan’s growth trajectory or innovative goals.
2.
Task
Find Scalable Business Management Solution
→
Identify a comprehensive, flexible ERP solution
→
Facilitate unified data management and reporting
→
Support operational efficiency and growth plans
The task for Dylan’s Candy Bar was to identify and implement a robust, scalable solution that could unify their operations under a single platform. This solution needed to support a wide range of functionalities including ERP, CRM, inventory management, and more, all to facilitate growth and innovation. Dylan’s needed a system that was flexible, offering customization to address unique processes and provide a comprehensive overview of business operations. Furthermore, the solution was required to improve operational efficiency, offer better visibility into inventory, and seamlessly manage its omnichannel retail environment. The chosen platform had to also be cloud-based to minimize IT resource requirements, allowing the team to focus on customer experience and expanding their market presence.
3.
Action
Implementing NetSuite for Comprehensive Management
→
Deployed NetSuite modules for unified management
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Created custom fields for better resource tracking
→
Integrated EDI for enhanced partner collaboration
Dylan’s Candy Bar chose NetSuite to replace its fragmented systems and implement a unified cloud-based business management platform. This action involved deploying various NetSuite modules such as ERP, CRM, Order Management, Inventory Management, and Work Orders & Assemblies. By leveraging NetSuite's customization capabilities, Dylan’s created over 100 custom item fields to enhance tracking and resource allocation. The integration of an EDI solution from NetSuite partner SPS Commerce facilitated more effective collaboration with retail partners like Nordstrom and Barnes & Noble. Transitioning to NetSuite enabled Dylan’s to improve workflows, reduce processing times, and ensure data accuracy across channels. Implementing NetSuite was key to managing business functions effectively, aligning data-driven decision-making processes with strategic growth goals.
4.
Result
Radical Transformation and Operational Efficiency
→
Order volumes increased by 32%
→
Inventory discrepancies reduced by 65%
→
Customer database grown over two-fold
Since implementing NetSuite, Dylan’s Candy Bar has dramatically transformed into a more agile, data-driven business. Order volumes increased by 32%, while the automation reduced ecommerce order processing time from six hours to two. With improved inventory management, inventory discrepancies decreased by 65% in the first year. NetSuite's CRM module helped more than double the customer database within three months, enhancing marketing effectiveness and customer experiences. The scalability of NetSuite allowed Dylan’s to expand from four physical stores to 15 company-owned and licensed locations in a single year. Additionally, better insights into inventory with just-in-time processes resulted in stockout issues dropping below 5%. The implementation of NetSuite thus supported Dylan’s strategic objectives and set a strong foundation for future growth.
Keywords
DYLAN'S CANDY BAR
NETSUITE
BUSINESS MANAGEMENT
INVENTORY MANAGEMENT
ERP SOLUTION
CRM
GROWTH
ECOMMERCE
Netsuite
Website
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