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buywith

"Streaming platform boosting ecommerce sales"

Case Study
Frequently Asked Questions
Buywith bridges the gap between live entertainment and e-commerce, shifting traditional online shopping towards a more dynamic and engaging video shopping experience, boosting conversion rates and sales.
BlurbSTAR Case Study
buywith & Major US retailer
Shoppable videos enhance engagement, boost sales, extend reach.
900+
Extra sales weekly via snippets
1515%
ROAS achieved through video snippets
1.
Situation
Demand for Dynamic Video Shopping
→
Consumers prefer dynamic videos over static images.
→
Social media has shaped brief content preference.
→
Video snippets meet evolving consumer expectations.
In the fast-evolving e-commerce landscape, consumers are increasingly expecting engaging and dynamic content, particularly in the form of shoppable video snippets. Unlike static images, these snippets offer an immersive experience that captures the dynamic nature of products, thus transforming how consumers interact with brand content. The demand for this shift arises from consumers’ limited time and attention spans, shaped by social media’s swipe culture, which favors brief and informative visual content. The evolution of video marketing across platforms such as Instagram and TikTok is a testament to these changing expectations, as consumers desire more interactive, entertaining, and explanatory videos that resonate with their shopping journey.
2.
Task
Leveraging Video for E-commerce Strategy
→
Integrate shoppable video snippets strategically.
→
Cater to diverse consumer preferences.
→
Enhance engagement through video content.
As an e-commerce brand aiming to stay relevant and competitive, the task at hand is to integrate shoppable video snippets effectively into your marketing strategies. These snippets need to cater to the varied consumer preferences and optimize for platforms where your audience spends most of their time. The goal is to demonstrate product functionality, integrate lifestyle storytelling, and provide educational content through these snippets. By doing so, brands can address the diverse needs of consumers, resonating with them authentically and building a deeper connection. Adopting strategies from brands like Patagonia, GoPro, and Dollar Shave Club, which capitalize on aspirational and educational video content, will be essential in addressing consumers’ shorter attention spans while enhancing engagement and conversion rates.
3.
Action
Implement AI-Generated Video Techniques
→
Use AI to generate shoppable snippets.
→
Embed clips across multiple platforms.
→
Highlight product features in each snippet.
The implementation of buywith’s shoppable video snippets involves converting longer live shopping events into shorter, engaging clips using advanced AI technology. This approach automates the creation of bite-sized content that can be seamlessly embedded across multiple platforms, including product pages, social media, and email marketing campaigns. The snippets are smartly cut to highlight key product features and benefits, include subtitles for accessibility, and vary in size to suit different digital channels. By doing so, brands can maintain consistent engagement across each user touchpoint, transforming the shopping experience and encouraging immediate interaction, such as clicks and purchases, through visually compelling narratives.
4.
Result
Boosted Sales and Engagement Metrics
→
Achieved 1515% return on ad spend.
→
Daily revenue increased by $10,000.
→
Over 900 additional sales weekly.
The implementation of shoppable video snippets led to a significant improvement in key performance metrics for the client. One prominent US retailer achieved an impressive 1515% return on ad spend (ROAS) as a result of incorporating buywith’s product snippets into their paid media campaigns. This led to a daily average revenue increase of $10,000, driven by over 900 additional sales per week. Moreover, there was a notable 6-9% increase in average click-through rates, showcasing the effectiveness of video snippets in capturing consumer attention and driving them to take action. These metrics highlight not only the immediate sales impact of shoppable video snippets but also their potential to enhance consumer-brand interactions and foster long-term loyalty through engaging content.
Keywords
SHOPPABLE VIDEO SNIPPETS
E-COMMERCE ENGAGEMENT
VIDEO MARKETING
AI-GENERATED CONTENT
CONVERSION RATES
RETURN ON AD SPEND
INTERACTIVE SHOPPING
The Blurbs FAQs
Frequently Asked Questions
Answers provided by buywith staff and vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
N/A
API
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
N/A
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 Video Marketing-Specific Questions
11.
What eCommerce Platforms is your solution compatible with?
"Our tool is fully compatible with Shopify, Magento, and Salesforce."
12.
What integrations do you offer for advertising platforms (Google Ads, Meta, TikTok)?
"Our live streaming is integrated with Facebook Live, and we also support streaming via RTMP to Instagram and TikTok. Additionally, we enable the creation of paid campaigns using our short-form videos across these platforms."
13.
Does your solution offer mobile optimization and cross-platform support?
"Our Social Multistream feature allows users to stream their lives across multiple social platforms simultaneously. At the end of the live, the platform generates recordings in multiple formats for desktop, mobile, and optimized versions for social media."
14.
Can users purchase directly within the video interface?
"Yes. Users can make purchases seamlessly within the live event, allowing for a frictionless shopping experience. They can either buy instantly through our “instant buy” popup feature or add items to their cart and complete the purchase at their convenience."
15.
Does your platform support live streaming, recorded videos, or both?
"Both. At the end of each live, our AI-powered system processes the recording, cutting it based on the products showcased and relevant content, removing unnecessary idle conversations.The videos can then be repurposed for marketing campaigns generating revenue."
16.
Can we customize the design and branding of the video player?
"Yes. The whole UX can be customized to align with your brand’s identity, including the ability to customize button colors and other visual elements for a fully branded experience."
17.
Do you offer analytics and insights on shopper behavior and video performance?
"buywith provides analytics through APIs, allowing brands to create, manage, and monitor live events. Brands have access to data analytics dashboards and can export them independently, optimizing engagement, conversions, and enhancing the shopping experience."
18.
Do you provide in-house tools for creating shoppable content, or do we need to create videos externally?
"We provide a built-in tool for creating Shoppable Videos. Our AI-powered system generates short, engaging, and authentic videos designed to showcase products and drive sales across multiple channels maximizing conversions and ROAS."
19.
Can the same videos used on our website be leveraged in paid ad campaigns?
"Yes. By integrating shoppable links into the videos, brands and retailers can repurpose the content for paid ad campaigns, boosting conversions and maximizing return on ad spend (12X ROAS) across various channels."
20.
Can the same videos used on our website be leveraged in paid ad campaigns?
"Yes. By integrating shoppable links into the videos, brands and retailers can repurpose the content for paid ad campaigns, boosting conversions and maximizing return on ad spend (12X ROAS) across various channels."
21.
What interactive features do you offer (e.g., polls, chat, direct links to product pages)?
"N/A"
buywith
Website
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