Blurbs Logo
Blurbs Logo Create Profile | Sign In

Firework

"Video shopping and live interaction platform."

Case Study
Frequently Asked Questions
This company helps brands sell products through engaging video content. They provide tools for shoppable videos, live streaming, virtual shopping, and AI-powered digital humans. Their platform helps increase customer engagement, conversion rates, and overall sales by making online shopping experiences more interactive and personalized.
Firework Stated Claims
These are public claims Blurbs AI believes to have been made by Firework.
Patented video technology
Firework claims that their patented video technology sets them apart from competitors, providing a unique and innovative platform for video commerce and live streaming.
AI-powered digital humans
Firework claims their AI-powered digital humans, called AVA, offer a personalized and interactive experience for online shoppers, setting them apart from traditional e-commerce platforms.
Comprehensive video solutions
Firework claims to offer a comprehensive suite of video solutions, including shoppable videos, virtual showrooms, live streaming, and video creation tools, providing a seamless video commerce experience.
BlurbSTAR Case Study
Firework & The Fresh Market
Firework enhances Fresh Market's digital customer engagement.
45%
Great Stat
18.7x
Higher Engagement Rate
1.
Situation
Improving Engagement and Loyalty
→
Partnership with Firework began in 2021.
→
Goal: replicate in-store experience online.
→
Integration of video at every customer touchpoint.
The Fresh Market, a specialty food retailer, collaborated with Firework starting in 2021 to enhance customer engagement and loyalty. They aimed to bring the warm, fun in-store shopping experience to their digital platform, using shoppable and livestream video. By integrating video into every touchpoint of the customer journey, The Fresh Market sought to increase engagement rates, watch time, impressions, and conversions among other key metrics.
2.
Task
Creating a Comprehensive Video Strategy
→
Develop an interactive video strategy.
→
Create shoppable and livestream videos.
→
Ease of integration across digital channels.
The task at hand was to develop a comprehensive video strategy that could drive customer engagement and boost sales. This involved creating interactive, shoppable videos and livestreaming events that customers could access on the retailer's website and other digital channels. The Fresh Market needed a solution that was not just technologically robust but would also offer ease of integration into existing digital channels to maximize reach and engagement.
3.
Action
Implementing Shoppable and Livestream Videos
→
Embedded shoppable videos on website.
→
Launched celebrity-hosted livestreams.
→
Distributed content across social media and email.
The Fresh Market implemented Firework's shoppable and livestream video solutions. They started by embedding short, shoppable videos on their website, which allowed viewers to purchase products directly. Next, they launched moment-specific livestreams like a Thanksgiving event hosted by celebrity chef Anna Rossi. These allowed live viewers to shop products featured in the livestream. They also distributed these videos across social media and email, reaching a wider audience and maintaining engagement across multiple touchpoints.
4.
Result
Astounding Engagement and Sales Uplift
→
113% increase in engagement rates.
→
Thanksgiving livestream attracted 7,000 live viewers.
→
Campaign conversion rates 300% higher than traditional ads.
The results were impressive. The Fresh Market saw engagement rates increase by 113% and session times by 115% due to the shoppable videos. The Thanksgiving livestream garnered over 7,000 live viewers and 700,000 replays, achieving an 18.7x higher engagement rate than industry averages and a 6.7x higher click-through rate. The overall livestream campaign exceeded 2 million views with conversion rates for special occasion meals 300% higher than traditional digital advertising. As a result, The Fresh Market was awarded Best Live Video Strategy by Digiday.
Keywords
CUSTOMER ENGAGEMENT
SHOPPABLE VIDEO
LIVESTREAM SHOPPING
FIREWORK
THE FRESH MARKET
DIGITAL RETAIL
E-COMMERCE INTEGRATION
The Blurbs FAQs
Frequently Asked Questions
Answers provided by Firework staff and vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
N/A
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 Video Marketing-Specific Questions
11.
What eCommerce Platforms is your solution compatible with?
"Firework is compatible with all leading eCommerce platforms. Additionally, Firework provides APIs for custom integrations."
12.
What integrations do you offer for advertising platforms (Google Ads, Meta, TikTok)?
"Firework doesn’t directly integrate with Google, Meta, or TikTok Ads but allows video content to be exported and repurposed for campaigns, helping brands amplify reach and engagement."
13.
Does your solution offer mobile optimization and cross-platform support?
"Yes, Firework is fully optimized for mobile, desktop, and tablet. The solution supports cross-platform functionality to ensure seamless and responsive video experiences across all devices and browsers."
14.
Can users purchase directly within the video interface?
"Users can initiate a purchase from within the video interface through interactive product tags and calls to action."
15.
Does your platform support live streaming, recorded videos, or both?
"Firework supports both live streaming and recorded (on-demand) video content. Brands can host live shopping events or embed recorded videos for continuous engagement and sales."
16.
Can we customize the design and branding of the video player?
"Yes, the Firework video player is highly customizable. Brands can adjust design elements such as colors, fonts, logos, and call-to-action buttons to align with their unique branding guidelines."
17.
Do you offer analytics and insights on shopper behavior and video performance?
"Yes, Firework provides an analytics dashboard with shopper behavior, engagement, and conversion insights to help brands optimize content and boost ROI."
18.
Do you provide in-house tools for creating shoppable content, or do we need to create videos externally?
"Firework partners with content creation platforms to help brands produce shoppable videos, while offering tools for managing and embedding content."
19.
Can the same videos used on our website be leveraged in paid ad campaigns?
"N/A"
20.
Can the same videos used on our website be leveraged in paid ad campaigns?
"N/A"
Firework
Website
Back to Top
© 2025 Blurbs
Privacy Policy