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Odore

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"Tech for sampling and marketing in beauty."

Case Study
Frequently Asked Questions
This company offers technology solutions designed to boost customer engagement and sales for beauty brands. It includes digital product sampling, advocacy management, and customer acquisition. Marketers can create targeted campaigns across multiple channels, identify brand advocates, and collect user data. Their platform supports seamless integration across various marketing channels, making it easier for marketers to manage campaigns and improve customer relationships while achieving measurable results.
Odore Stated Claims
These are public claims Blurbs AI believes to have been made by Odore.
Innovative advocacy strategy
Odore claims that its advocacy strategy creates a community and establishes trust beyond mere rewards.
Comprehensive sampling platform
Odore claims that its digital product sampling allows seamless campaign management from a single platform.
Targeted acquisition campaigns
Odore claims that its user-friendly platform enables highly targeted multi-channel customer acquisition campaigns.
CUSTOMER ACQUISITION
AMPLIFICATION
REVIEWS
PRODUCT SAMPLING
CUSTOMER ENGAGEMENT
SHOPTALK SPRING '25
BlurbSTAR Case Study
Garnier & Odore
Garnier achieved significant increase in online reviews efficiently.
20%
Review rate
93%
Gave them a 5* review.
1.
Situation
Garnier Targeted TikTok For Engagement
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Garnier aimed for more Hair Mask reviews.
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Target audience: Younger demographic on TikTok.
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Objective: Boost engagement via interactive content.
Garnier, a globally recognized beauty and skincare brand, aimed to increase online reviews for their popular Hair Mask product. The objective was to engage a younger audience by leveraging TikTok, a platform known for its vast reach among the desired demographic. Garnier wanted to create an interactive experience to generate meaningful reviews and ultimately enhance product visibility and credibility. Understanding the disruptive nature of social media marketing, they intended to utilize engaging ad content to entice users into interacting with the brand, thereby generating organic buzz around their product.
2.
Task
Incentivized Sampling and Engaging Microsite
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Develop an engaging microsite for sampling.
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Utilized TikTok ads to drive traffic.
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Encouraged reviews in exchange for samples.
To drive the desired increase in online reviews, Garnier needed to establish an appealing and smooth journey from ad engagement to review submission. The task involved creating a user-friendly microsite where potential customers could receive a product sample in exchange for a future review. Integrating this microsite with their TikTok ads was crucial, as it promised to enhance the user experience. Odore's goal was to provide a seamless pathway for consumers, minimizing friction and maximizing both engagement and conversion from this initial touchpoint.
3.
Action
CRM Integration For Efficient Feedback Flow
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Implemented a strategic CRM email workflow.
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Seamless integration of TikTok ads with microsite.
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Used form design to maximize user engagement.
Odore worked closely with Garnier to implement a robust data collection and review management strategy. By advising on optimal form design, Odore enhanced the engagement rates. Using their design studio, they built a microsite and crafted review emails to flow seamlessly from TikTok ads. Additionally, they leveraged Odore's CRM integration to set up efficient email flows, ensuring that users received timely reminders to leave a review after sampling the product. This strategic integration was designed to optimize both the number of reviews received and the quality of the feedback, fostering an enhanced brand relationship with the target audience.
4.
Result
Exceptional Review & Customer Growth Success
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93% customers gave a 5-star review.
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100% sample redemption rate achieved.
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Enhanced new customer engagement and loyalty.
The campaign was highly successful. Garnier experienced outstanding results, with an impressive 93% of customers giving a 5-star review and a 20% review rate. Importantly, 90% of the customers stated they would recommend the product to a friend. The sample redemption rate hit a staggering 100%, showcasing the effectiveness of the incentive model. The CRM-initiated email flow not only raised the number of reviews but also fostered brand advocacy. By reaching a new audience and optimizing the review process, Garnier solidified its reputation in the market, proving the effectiveness of a well-executed digital marketing strategy.
Keywords
GARNIER REVIEWS
ODORE MARTECH
TIKTOK MARKETING
DIGITAL SAMPLING
CRM INTEGRATION
CUSTOMER ENGAGEMENT
HAIR MASK CAMPAIGN
Odore
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