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TLC Worldwide

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"Enhancing customer loyalty through rewarding experiences."

Case Study
Frequently Asked Questions
The company helps brands increase consumer loyalty and engagement by providing rewarding experiences. They offer expertise in facilitating customer acquisition and retention using a vast network of enticing rewards. Clients can customize reward systems to align with their marketing objectives, utilizing a platform that allows easy integration and insightful analytics to measure campaign success effectively.
TLC Worldwide Stated Claims
These are public claims Blurbs AI believes to have been made by TLC Worldwide.
Largest Rewards Platform Globally
TLC Worldwide claims that it is the world's largest rewards platform, connecting clients' customers with rewarding experiences for 30 years.
Customizable Program Configurator
TLC Worldwide claims that the COSMOS platform is a fully customizable reward configurator offering 50,000+ curated experiences.
Proven Client Success Metrics
TLC Worldwide claims that its campaigns achieve significant uplifts, differentiating products and increasing consumer engagement.
BRAND ENGAGEMENT
CUSTOMER LOYALTY
GAMIFICATION PLATFORM
LOYALTY EXPERIENCES
COMMUNITY
CUSTOMER ENGAGEMENT
LOYALTY PROGRAMS
REWARD NETWORK
CONSUMER INSIGHTS
EXPERIENTIAL REWARDS
DATA ANALYTICS
MARKETING CAMPAIGNS
BlurbSTAR Case Study
Tommy Hilfiger & TLC Worldwide
Successful youth engagement through gamification and brand alignment.
27,556
New loyalty program members
493,000
Sweepstakes entries received
1.
Situation
Target Demographic and Music Rights
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Tommy Hilfiger wanted to engage young adults.
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They couldn't use Shawn Mendes's music.
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Campaign sought to bolster loyalty sign-ups.
Tommy Hilfiger was aiming to attract a younger demographic (ages 25-34) by leveraging the image of renowned singer-songwriter Shawn Mendes. They wanted to engage this audience through a sweepstakes promotion as part of their loyalty program. However, they faced a significant challenge because while they had the rights to use Mendes's image, they did not possess the rights to his music, a core part of his appeal. This restricted their promotional approach by limiting how they could incorporate the artist into their campaign. Additionally, the promotion aimed to drive traffic to the company’s website, increasing memberships in Tommy Hilfiger’s Hilfiger Club loyalty program.
2.
Task
Create Engaging Sweepstakes Promotion
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Design a captivating sweepstakes campaign.
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Encourage website interaction and sign-ups.
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Compensate for lack of music rights.
The goal was to design a campaign that not only attracted the target demographic but also encouraged multiple interactions with the brand. To overcome the lack of music rights, they needed a creative solution that leveraged the brand's partnership with Mendes effectively. The task involved increasing engagement on Tommy Hilfiger's website and incentivizing users to join their loyalty program despite the limitations. It was crucial to develop a captivating experience that would compensate for the lack of integration with Mendes’s music, making sure the campaign would still resonate with fans and align with the brand's values and aspirations.
3.
Action
Integrate Gaming and Branding Elements
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Launched the 'Play It Forward' game.
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Integrated a suitable, rights-safe soundtrack.
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Used game levels to enhance engagement.
To tackle these challenges, Tommy Hilfiger and TLC Worldwide launched the 'Play It Forward' digital game. This tapped into the growing trend of gamification to engage their audience. The game featured a soundtrack that aligned with both the brand and Shawn Mendes, without infringing on music rights. Participants could boost their chances of winning through repeated engagement by advancing to higher levels within the game. The interactive elements not only enhanced user engagement but also increased traffic to the brand’s website. By merging gaming with branding, the campaign optimized its appeal and drove interactions without relying on musical content.
4.
Result
Increased Entries and Membership Gains
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Generated 493,000 sweepstakes entries.
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Gained 27,556 new loyalty members.
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Promoted sustainable practices effectively.
The campaign exceeded expectations by generating nearly 493,000 sweepstakes entries, with participants playing the game an average of six times. More significantly, the incentive structure successfully increased Tommy Hilfiger’s loyalty program membership by 27,556 new members. Additionally, the campaign’s success aided the promotion of Tommy Hilfiger’s capsule collection with Mendes, highlighting the brand's commitment to sustainable manufacturing practices. This not only raised brand awareness among the target demographic but also solidified Tommy Hilfiger’s image as a contemporary brand conscious of sustainability, aligning neatly with Mendes's known advocacy for such causes.
Keywords
TOMMY HILFIGER
SHAWN MENDES
LOYALTY PROGRAM
SWEEPSTAKES CAMPAIGN
GAMIFICATION
CONSUMER ENGAGEMENT
MARKETING TO GEN Z
SUSTAINABLE FASHION
TLC Worldwide
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