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Brkfst

"Helps brands produce user-generated video advertisements."

Case Study
Frequently Asked Questions
This is a platform aimed at helping brands develop a multitude of authentic, user-generated content (UGC) video advertisements. This is done by connecting them with over 5,000 content creators who craft custom content aimed at their target audience.
Brkfst Stated Claims
These are public claims Blurbs AI believes to have been made by Brkfst.
Authentic and tailored content
Brkfst.io claims that it helps brands create authentic content tailored to both audience and platform needs, enhancing engagement.
Vast creator network
Brkfst.io claims that its network of over 5,000 vetted content creators ensures a perfect match for any target audience.
Performance-focused UGC marketing
Brkfst.io claims that its approach increases user acquisition and engagement by targeting relevant audiences and maximizing ROI.
BlurbSTAR Case Study
Timberland & Brkfst.io
UGC campaign drives 53% ROAS improvement.
43%
Lower Cost Per Result on TikTok
53%
Higher ROAS on Meta
1.
Situation
Anniversary UGC Campaign Collaboration
→
Celebrating Timberland's 50th Anniversary.
→
Aimed at creating engaging UGC.
→
Focused on boosting platform-specific ROAS.
Timberland aimed to commemorate its 50th Anniversary by launching the 'THIS IS NOT A BOOT' campaign. The objective was to engage its target audience through user-generated content (UGC), particularly focusing on platforms like TikTok and Meta. Timberland faced the challenge of increasing return on ad spend (ROAS) compared to their usual content strategy. The goal was to leverage authentic and engaging content that could resonate with users and boost the campaign's overall performance.
2.
Task
Boost ROAS with Engaging UGC
→
Drive higher ROAS with new strategy.
→
Utilize brkfst's content creators.
→
Create impactful and resonant ads.
Timberland entrusted brkfst with the task of spearheading the UGC campaign. The primary task was to elevate the campaign's performance on TikTok and Meta using innovative content that exceeded the usual benchmarks for ROAS. Brkfst was responsible for using its extensive network of content creators to produce and manage the campaign's content, ensuring it met Timberland's objectives of high engagement and return on investment.
3.
Action
180 Ads Driven by Content Creators
→
Launched 180 unique UGC ads.
→
Emphasized authentic creator-driven content.
→
Aligned with anniversary campaign theme.
Brkfst collaborated closely with Timberland to roll out a UGC-focused campaign. A total of 180 distinct ads were developed, leveraging the creative potential of brkfst's content creator network. The ads highlighted the theme 'THIS IS NOT A BOOT' and aimed to connect authentically with the target audience. By strategically utilizing TikTok and Meta's advertising platforms, Brkfst ensured the campaign was engaging and aligned with the anniversary's celebratory theme.
4.
Result
Significant ROI on TikTok and Meta
→
53% higher ROAS on Meta.
→
43% lower cost per result on TikTok.
→
Successful engagement and ROI outcomes.
The partnership between Timberland and brkfst yielded remarkable results. On Meta, the campaign achieved a 53% higher ROAS than Timberland's conventional content strategies. On TikTok, the cost per result was reduced by 43%, reflecting the efficacy of the content. These achievements demonstrate the success of the collaboration, effectively meeting Timberland's goals and proving the power of engaging UGC to drive brand-campaign synergy across major social platforms.
Keywords
USER-GENERATED CONTENT
TIKTOK CAMPAIGN
META ADVERTISING
RETURN ON AD SPEND
CONTENT CREATORS
TIMBERLAND ANNIVERSARY
SOCIAL MEDIA ENGAGEMENT
The Blurbs FAQs
Frequently Asked Questions
Answers provided by Brkfst staff and vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
N/A
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 User Generated Content-Specific Questions
11.
Do creators make a profile on your platform and authorize access to their social accounts?
"Yes creators create a profile and opt-in to partnership ads where access is authorized"
12.
Do you secure full rights in perpetuity to content generated on the platform as a default?
"Yes one of our commercial models includes full rights in perpetuity"
13.
What types of content can be generated for UGC campaigns?
"Short-form videos, static ads, partnership ads"
14.
Does your platform provide filters to find creators based on specific criteria like engagement rate, audience demographics, or core competencies?
"Yes all of the above"
15.
Does your platform facilitate collaboration and direct communication between brands and creators from project inception to content delivery?
"Yes we facilitate collaboration and direct communication between creators and brands but we pride ourselves in doing this work/effort on behalf of our clients"
16.
Can creators submit content for brand review and approval directly within the platform, and does it support feedback and revisions?
"Yes"
17.
How does your platform leverage AI or machine learning to enhance UGC creation, distribution, or performance analytics?
"Yes we use AI to align the right creators to the right brands as well as creating variations of performing authentic content. We do not use generative AI in the creation of the source content itself as our data indicates authenticity drives performance."
18.
Can your platform manage distribution of UGC across multiple channels? Please list all channels available
"Meta
Google/Youtube
Tiktok
Snapchat
Pinterest
AppLovin
Programmatic Display
CTV"
19.
Can your platform deliver UGC to major retailers like Walmart, Target, and Amazon?
"Yes"
20.
What level of customer support and success management is provided to brands using your platform for UGC campaigns?
"We offer full-service management from brief through to QA/revisions and all the way to testing/scaling the campaigns themselves. Brands have all this support available to them and can opt for which portions of the process they'd like to remain heavily involved"
Brkfst
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