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"Tool for social media scheduling and analytics."

Case Study
Frequently Asked Questions
This company offers a tool that helps manage, schedule, and analyze social media posts. Users can plan their content on multiple platforms, create and organize posts, and utilize analytics to understand engagement. It supports features like automatic publishing, hashtag suggestions, and a custom 'Link in Bio' for driving traffic from social media profiles to business websites. The tool is designed for various users, from social media managers to influencers and small business owners, helping them optimize their online presence without needing to dive deep into technical details.
Later Stated Claims
These are public claims Blurbs AI believes to have been made by Later.
Scheduling automation
Later claims that their app helps you never forget to post again by automating scheduling across all social channels.
AI caption generation
Later claims their AI Caption Writer tool can generate on-brand Instagram captions in seconds, saving you time.
Content planning tools
Later claims their Visual Planner and Content Calendar allow you to plan and visualize your social media content across platforms.
BlurbSTAR Case Study
MeUndies & Later
Later helped MeUndies grow Instagram by 40% swiftly.
40%
increase in Instagram followers
2+ hrs
saved each week using Later
1.
Situation
MeUndies Instagram Growth Challenge
→
Challenge: Stand out on saturated Instagram platform.
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Goal: Deepen engagement with existing followers.
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Need: Enhance consistent brand storytelling.
MeUndies, a leading LA-based comfort-first apparel company known for its playful and confident branding, sought to enhance their Instagram presence. In a competitive social media landscape, maintaining a consistent and authentic brand voice while growing a dedicated audience was crucial. Leveraging Instagram, the brand aimed to not only expand its follower base but also deepen engagement with both existing and potential customers. This required a strategic approach to content curation, consistent posting, and product storytelling that resonated with their audience's lifestyle and values.
2.
Task
Optimize Instagram Strategy Effectively
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Task: Curate user-generated and branded content.
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Need: Efficient scheduling and management tools.
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Essence: Use Instagram to merge storytelling and sales.
To address their growth ambitions, MeUndies needed an efficient method to manage social media planning and scheduling. Their task involved curating a cohesive social media strategy that emphasized both user-generated content and brand-centric posts. This would mean organizing curated visual stories, aligning the aesthetic appeal with MeUndies’ unique tongue-in-cheek voice, and ensuring their product offerings were presented authentically. Further, there was a need to facilitate potential customers' journey from discovery to purchase using Instagram. The platform needed to offer tools for in-depth storytelling and quick integration from social media to direct sales channels.
3.
Action
Implement Later's Comprehensive Tools
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Implemented Later for strategic scheduling.
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Used Link in Bio for seamless shopping.
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Filtered UGC with Later’s hashtag search.
MeUndies partnered with Later to transform their approach to Instagram. They utilized Later’s comprehensive suite of features like the Visual Planner for intuitive post scheduling and the Link in Bio tool to streamline product discovery. By employing Later’s automatic scheduling, MeUndies could ensure consistent content delivery without manual posting. The platform’s Search By Hashtag feature empowered the team to filter user-generated content aligned with their aesthetic goals. Moreover, Later’s content calendar aided in planning detailed campaigns well in advance, allowing MeUndies to be both proactive and reactive in their marketing strategies, capitalizing on cultural moments as they arose.
4.
Result
Remarkable Engagement and Sales Growth
→
Achieved 40% follower growth in one year.
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Boosted sales via Instagram outreach.
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Saved 2+ hours weekly on content planning.
The collaboration with Later enabled MeUndies to amplify their brand presence on Instagram significantly. This strategic implementation resulted in a remarkable 40% increase in their Instagram following within a year. MeUndies also observed a sizable boost in sales figures originating from Instagram, notably from their Link in Bio pathway. The seamless interaction of MeUndies' visual content and Later's social media tools translated into deeper customer engagement and enhanced awareness of their product lines. Ultimately, Later's platform empowered MeUndies to save over 2 hours per week on content logistics while nurturing an engaged, community-oriented social space that aligned perfectly with their brand ethos.
Keywords
INSTAGRAM GROWTH
SOCIAL MEDIA STRATEGY
CONTENT CURATION
BRAND ENGAGEMENT
USER-GENERATED CONTENT
INSTAGRAM SCHEDULING
Later
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