Microsoft & Sprinklr
Microsoft's Social Intelligence Practice (SIP) team needed to elevate its approach to social listening to provide deeper insights for marketing and product development. The existing in-house solutions faced limitations in data sharing, UI accessibility, and platform scalability.
The SIP team sought a scalable social listening solution that offered a unified source of truth for social data, the ability to create audience segments, and capture critical concepts for easy dissemination across Microsoft teams.
The SIP team implemented Sprinklr's Social Listening, which integrated AI and a robust dataset. This allowed Microsoft to gain insights across various workstreams, especially focusing on the hybrid work initiative. The platform enabled the team to create actionable insights from social conversations and segment audiences effectively.
With Sprinklr, Microsoft’s SIP team increased project completion by 100% and analyzed 8.6 billion listening mentions in the first year. The enhanced insights helped shape product development, marketing strategies, and thought leadership initiatives. This partnership resulted in continually evolving features and improved user experience for social listening analysts.
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