This platform offers automation of creative ad production and media management. It streamlines campaign launch processes, localized campaigns and optimizes the delivery of on-brand ads. Auseful tool for digital marketers aiming to increase operational efficiency and revenue generation.
These are public claims Blurbs AI believes to have been made by Hunch.
Faster creative testing
Hunch claims that their AI solutions enable faster creative testing, leading to increased advertising performance and efficiency.
Automated creative production
Hunch claims that their platform automates creative production processes, helping teams scale creative velocity and meet creative demands on autopilot.
Hyper-localized advertising
Hunch claims their platform enables hyper-localized advertising, delivering personalized and relevant offers down to the street level, improving engagement and results.
DYNAMIC CREATIVE OPTIMIZATION
BlurbSTAR Case Study
Gorillas & Hunch
Automated campaign launches reduced times from days to hours.
45%
45% of marketers say localized ads outperform generic ads.
60%
60% of consumers are more likely to buy products from personalized ads.
1.
Situation
Gorillas, Germany's leading on-demand grocery delivery scale-up, wanted to quicken their advertising process to match their 10-minute delivery promise. They needed to reduce the time taken for campaign launches and also to manage producing and monitoring thousands of creative ads daily.
2.
Task
The primary objective for Gorillas was to overcome the manual workload and delays in asset production and insertion into campaigns. They also needed a more efficient method to track performance metrics, requiring seamless integration with their existing analytics tools.
3.
Action
Gorillas partnered with Hunch to automate their ad creation and campaign launch processes. Hunch developed a complex system to handle asset uploads, creative customization, and campaign automation. Additionally, a creative insights dashboard was set up to centralize and track performance metrics effectively.
4.
Result
With Hunch's solution, Gorillas dramatically reduced their campaign launch times from 5 days to just 2 hours. They successfully launched over 5000 image and video creatives daily, reaching audiences across 8 countries and 400 locations. This efficiency significantly bolstered Gorillas' market presence.
Keywords
CREATIVE AUTOMATION
LOCALIZED ADS
CAMPAIGN EFFICIENCY
AD PERFORMANCE
HUNCH PLATFORM
DYNAMIC CREATIVE
E-COMMERCE ADVERTISING
The Blurbs FAQs
Frequently Asked Questions
Answers provided by Hunch
staff
and
vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
N/A
API
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
What types of creative formats do you support (static, video, HTML5, dynamic, etc.)?
"1. Static
2. Video
3. Dynamic templates for catalog ads (both image & video)"
12.
Does your platform offer AI-driven creative generation, and how does it work?
"AI Background Removal seamlessly removes backgrounds from product images. AI Color Discovery extracts dominant and secondary colors from the product. AI Layout Orientation dynamically positions product images based on their format."
13.
Can your CMP dynamically personalize ads based on audience data and real-time triggers?
"Yes."
14.
How does your platform integrate with our existing ad stack (Meta, Google Ads, TikTok, Amazon DSP, etc.)?
"Hunch integrates creative and campaign management for Meta & Snapchat, enabling end-to-end campaign execution. For Pinterest and TikTok, Hunch creates enhanced catalogs, where creatives are built in Hunch, while campaign management runs on the native platform."
15.
What automation features do you offer for ad production and scaling?
"- Generate fully configured campaigns from your media plan
- Leverage your data to create seamless workflows
- Automate creative production with Hunch-powered templates
- Apply changes across all campaigns by managing your media plan"
16.
Do you provide performance analytics and creative insights to optimize ad effectiveness?
"Yes, we offer custom reports analyzing both ad and product performance."
17.
How does your platform support brand consistency and creative collaboration?
"Hunch Brand Kit allows customers to upload their fonts, logos, and other brand assets. Customers can review creatives, generate a public link for feedback, and flag assets that need further refinement, ensuring seamless collaboration and brand consistency."
18.
Can your platform generate multiple creative variations for A/B testing and automated experimentation?
"Yes, via creative variation template."
19.
How does your CMP handle privacy compliance, asset security, and first-party data integration?
"In specific cases, Hunch provides designated endpoints to customers with predefined keys and authorized access, as per agreed terms."
20.
How does your platform support omnichannel creative distribution (display, social, CTV, email, retail media, etc.)?
"Hunch primarily focuses on social advertising; however, you can export your creatives and use them across other channels."
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