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"Independent platform merging TV, digital ads"

Case Study
Frequently Asked Questions
Innovid simplifies the convergence of digital and TV advertising, offering data-driven ad personalization, real-time decision making, scaled ad serving, and accredited measurement, essentially powering a loop of optimization opportunities for marketers.
CTV ADVERTISING
ADVERTISING MEASUREMENT
BlurbSTAR Case Study
CVS & Innovid
Innovid automates CVS creative, improving relevancy and site traffic.
10%
Increase in site traffic
7-10%
Increase in campaign effectiveness
1.
Situation
CVS Faces Manual Marketing Challenges
→
CVS staff faced high manual workload.
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Inaccuracy risks from manual data entry.
→
Need for more efficient creative process.
CVS aimed to enhance the effectiveness of its evergreen Front Store campaign by expanding product access and improving relevancy through personalization. However, historical experiences highlighted the significant manual effort required to update and customize creative versions. Scaling such a vision proved daunting due to the labor-intensive processes involved, leading to challenges in maintaining accuracy and minimizing errors. To overcome these hurdles, CVS recognized the need to automate the creative versioning process to reduce manual input, increase precision, and amplify the overall impact of their campaigns.
2.
Task
Innovid Automates CVS Creative Output
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Integration streamlined data input tasks.
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Enabled focus on strategic creativity.
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Enhanced message relevancy for unique audiences.
CVS partnered with Innovid to automate the creative development process, leveraging Innovid's ability to unlock their Feedonomics product feed. The integration allowed CVS to extract vital catalog information such as SKUs and inventory in real-time, eliminating the errors associated with manual data input. This automation enabled each creative version to be both accurate and up-to-date, letting CVS shift focus from data entry to more strategic and creative pursuits. By marrying these capabilities with audience segmentation, unique target-relevant messages could be delivered, ensuring improved customer interactions and experience.
3.
Action
Automated Strategy Streamlines Campaign
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Seamless integration minimized errors.
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Enabled data-driven creative production.
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Batch creative enabled prompt rollouts.
Innovid's automation solution helped CVS integrate their existing Feedonomics product feed with the Innovid platform, allowing seamless extraction of product information, thus minimizing the risk of manual errors. Each creative version was produced using accurate, real-time data, allowing CVS to pivot resources towards strategic and creative aspects. Innovid's emphasis on audience segmentation further augmented message relevancy. The updated, streamlined campaign process aligned with monthly schedules, facilitating prompt rollouts and increased agility in responding to market dynamics, thereby augmenting customer experience.
4.
Result
Significant Campaign Impact and Growth
→
Boosted site traffic by 10%.
→
Improved campaign effectiveness up to 10%.
→
Enhanced customer engagement and satisfaction.
The partnership between CVS and Innovid resulted in a 10% boost in site traffic over an eight-month campaign. Additionally, there was a 7-10% improvement in overall campaign effectiveness due to the automated processes and creative relevancy, underlining the enhanced customer engagement and experience. The automated platform not only improved results but also provided the flexibility to respond rapidly to market shifts. This tactical agility, combined with improved accuracy and efficiency, reaffirmed the value of automated creative development in advancing marketing goals.
Keywords
CVS AUTOMATED CREATIVE DEVELOPMENT
INNOVID INTEGRATION BENEFITS
PERSONALIZED MARKETING CAMPAIGNS
Innovid
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