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Bannerflow

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"Create and manage ads easily with automation."

Case Study
Frequently Asked Questions
This company helps you create, manage, and personalize digital ads quickly. It automates much of the work so you can scale your campaigns effortlessly. The platform allows real-time collaboration and supports all ad formats across multiple channels, including social media.
Bannerflow Stated Claims
These are public claims Blurbs AI believes to have been made by Bannerflow.
Automated ad production
Bannerflow claims that it can produce premium ads easier and faster through automated production, allowing users to create stunning HTML5, video, and social media ads while reducing manual work.
Omnichannel campaign management
Bannerflow claims to offer seamless distribution and optimization of campaigns across various channels, enabling users to shorten time to market and launch ads directly to their preferred networks.
Personalized ad experiences
Bannerflow claims to provide personalization capabilities that allow users to tailor and power ad experiences, enabling them to create brand-consistent ads at volume and stand out from the competition.
DIGITAL ADVERTISING AUTOMATION
CAMPAIGN LIFECYCLE MANAGEMENT
PROGRAMMATIC ADVERTISING
DYNAMIC CONTENT OPTIMIZATION
BlurbSTAR Case Study
Kindred Group & Bannerflow
Bannerflow empowers Kindred's dynamic, compliant ad creation.
600+
Banners produced weekly
24 hours
Rebranding time for Unibet
1.
Situation
Managing Diverse Online Gambling Brands
→
11 diverse online gambling brands
→
Market-specific regulatory compliance
→
Swift production of dynamic advertisements
Kindred Group, a leading name in the online gambling industry, manages 11 successful brands, including the premiere brand Unibet, serving over 25.6 million customers. Faced with market-specific regulations, Kindred required a robust advertising solution capable of handling the dynamic needs of their multi-market campaigns. The challenge revolved around adhering to changing regulations, displaying live sports odds in banners, and swiftly producing hundreds of dynamic ads weekly to keep up with customer engagement and acquisition demands.
2.
Task
Implement a Real-Time Advertising System
→
Streamline dynamic ad production
→
Enable real-time market updates
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Integrate tailored data feeds
The in-house team needed a sophisticated system to improve efficiency and drive customer acquisition. The objective was to streamline the advertising process, enabling the seamless creation of hundreds of dynamic ads weekly. It was crucial to ensure real-time updates across all markets, integrate with live data feeds, and tailor ads to specific audiences to enhance engagement. Additionally, the team sought to maintain brand uniformity while allowing flexibility to experiment with creative solutions like highlighting value stats through real-time data integration.
3.
Action
Leverage Bannerflow for Dynamic Solutions
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Automate ad production with Bannerflow
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Enable live banner adjustments
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Experiment with dynamic data features
Bannerflow provided Kindred Group with advanced tools for automating ad production and management. By using Bannerflow’s platform, Kindred could instantly change live banners and adjust to specific market regulations. This allowed the in-house team to quickly produce over 600 banners weekly, each crafted with multiple audience variations in different languages and ad sizes. Implementing features like data feeds for live odds and value stats, the team could experiment and refine their campaigns for improved relevancy and impact.
4.
Result
Heightened Campaign Efficiency and ROI
→
Improved audience engagement and ROI
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Rapid rebranding capabilities
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Enhanced market competitiveness
Through Bannerflow, Kindred Group significantly enhanced their advertising efficiency and campaign impact. The automated and dynamic ad production led to improved audience engagement and maximized ROI. Furthermore, the flexibility to rapidly rebrand thousands of ads within a day, as opposed to weeks, exemplified the platform’s effectiveness. The in-house team gained control across all brands and markets, allowing rapid adjustments to evolving market demands, thus cementing Kindred's competitive edge in the market.
Keywords
KINDRED GROUP
BANNERFLOW
DYNAMIC ADVERTISING
DIGITAL MARKETING
AD AUTOMATION
CAMPAIGN MANAGEMENT
MARKET REGULATIONS
LIVE ODDS INTEGRATION
REAL-TIME UPDATES
ONLINE GAMBLING ADVERTISING
Bannerflow
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