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Challenged by restricted use of DPA templates
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Cumbersome manual background removal process
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Failed alternatives for production streamlining
Emma Sleep, a leading D2C sleep brand, faced significant obstacles in producing and scaling their advertising creatives. Specifically, their product images featured an embedded orange circle in the background, which restricted their ability to launch Dynamic Product Ads (DPA) campaigns using templates. Previously, Emma Sleep removed backgrounds manually, a labor-intensive, cumbersome process that prevented them from scaling efficiently. They had also explored alternatives to streamline production and rectify graphics across their entire catalog, but these methods failed to bring success or save time.