This company helps you design and test various ad creative combinations to find the best performers. It automates the process, simplifies design control, and offers tools to adjust ads without restarting campaigns.
These are public claims Blurbs AI believes to have been made by Marpipe.
Tailored product creatives
Marpipe claims that it allows complete design control over catalog ads, enabling brands to create tailored product creatives that stand out.
AI-powered design tools
Marpipe claims to offer AI-powered design tools that enhance product feeds automatically, simplifying the creative process.
Multivariate testing capabilities
Marpipe claims its multivariate testing capabilities allow advertisers to measure the performance of every creative variable and uncover insights that can quadruple ad performance.
DYNAMIC PRODUCT ADS
GENERATIVE AI
DESIGN AUTOMATION
PERFORMANCE ANALYTICS
CREATIVE TESTING
CREATIVE OPTIMIZATION
AD VARIATIONS
BlurbSTAR Case Study
New Era & Marpipe
Higher ROAS and engagement with enriched catalogs
12%
Increase in ROAS
13%
More Efficient CPA
1.
Situation
New Era's Initial Challenge
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Global apparel brand struggling with plain ads
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Needed to increase engagement and ROAS
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Wanted to optimize ad creative performance
New Era, aglobal apparel brand, needed to transform their plain-white product image catalog ads into more engaging content to capture the attention of their online audience. Their existing ad creatives were not performing well, with aReturn on Ad Spend (ROAS) and Cost Per Acquisition (CPA) not meeting expectations.
2.
Task
Objective: Boost Engagement and ROAS
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Use Marpipe’s multivariate testing
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Identify winning ad designs
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Optimize various design elements
The goal was to leverage Marpipe's platform to test and enhance New Era's digital product ads. They aimed to enrich their catalog ads by incorporating multiple product angles and variations to identify the most effective ad creatives. This involved utilizing multivariate testing to measure the impact of different design elements such as 'Strikethru Price +Sale Price' vs. 'Sale Price Only'.
3.
Action
Implementing Marpipe Solutions
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Tested over 10 ad designs
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Incorporated multiple product angles
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Used continuous performance tracking
New Era used Marpipe’s platform to test over 10 different ad designs, varying elements like showing 'Price with Exclusive Badge'. They accrued additional images and created ads with multiple product angles. By continuously experimenting, they tracked performance metrics to discern which designs yielded better engagement and higher ROAS.
4.
Result
Significant Performance Improvement
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12% increase in ROAS
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13% more efficient CPA
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Elevated engagement and ad performance
The enriched catalog ads created using Marpipe’s platform resulted in a12% increase in ROAS and a13% more efficient CPA. New Era successfully transformed their flat catalog ads into dynamic, engaging creatives, leading to better engagement and higher returns on their advertising investments.
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