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Albert

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"AI optimizes ads across various channels."

Case Study
Frequently Asked Questions
They use AI to automatically adjust and improve advertising campaigns across multiple channels, so marketers can focus on better customer experiences instead of constant manual adjustments.
Albert Stated Claims
These are public claims Blurbs AI believes to have been made by Albert.
Real-time optimization
Albert.ai claims that its AI technology continuously optimizes audience performance and shifts ad spend as audience segment performance changes, to maximize advertising ROI.
Creative enhancement
Albert.ai claims that its AI-driven creative optimization, driven by real-time creative performance across products, ads, campaigns, and market segments, can generate an 800% ad spend return.
Human-AI collaboration
Albert.ai claims that its AI technology empowers marketers by handling some tasks, freeing them to focus on strategy and creativity, as evidenced by success stories of skyrocketing real campaigns.
AI MARKETING AUTOMATION
PROGRAMMATIC ADVERTISING
CROSS-CHANNEL CAMPAIGNS
MARKETING OPTIMIZATION
AUDIENCE SEGMENTATION
BlurbSTAR Case Study
Albert.AI & Leading CPG marketer
CPG marketer's ROI improved by 16.3% using AI.
16.3%
Enhanced YouTube ROI
12 months
Optimization time frame
1.
Situation
CPG Marketer Faces ROI Challenge
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Leading CPG marketer targets higher ROI
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Struggles with broad audience targeting
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Faces privacy compliance constraints
A leading Consumer Packaged Goods (CPG) marketer was facing challenges in optimizing their Return on Investment (ROI) on YouTube due to the dynamic and broad nature of audience targeting. Specifically, the marketer aimed to achieve improved advertising performance on YouTube while dealing with constraints such as reduced targeting data and maintaining privacy compliance.
2.
Task
Maximize YouTube Advertising ROI
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Use AI to boost ROI
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Continuously optimize audience segments
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Overcome targeting data limitations
The primary task was to leverage AI technology to maximize the ROI of the CPG marketer's YouTube ad campaigns. This involved the continuous analysis and optimization of audience segments to ensure that ad spend was effectively allocated towards high-performing segments, thereby overcoming the limitations posed by reduced targeting data.
3.
Action
Continuous AI Optimization Applied
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Analyzed various audience segments
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Real-time budget shifts applied
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Used retargeting and first-party data
Albert.AI employed its AI capabilities to continuously analyze the performance of tens of different affinity audience segments. By monitoring shifts in ad performance in real-time, Albert recommended shifting ad budgets towards better-performing segments. Additionally, the AI technology facilitated retargeting strategies, re-engaging users who had previously interacted with the ads. The integration of first-party data further enhanced the overall effectiveness.
4.
Result
ROI Increased by 16.3%
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ROI improved by 16.3%
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Efficient ad spend allocation
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Enhanced through first-party data
The application of Albert.AI's continuous optimization and smart targeting strategies resulted in a significant improvement in the CPG marketer's YouTube advertising performance. Over a 12-month period, the ROI increased by 16.3%. This improved ROI was achieved through more efficient ad spend allocation, effective retargeting, and the strategic use of first-party data.
Keywords
ALBERT.AI
YOUTUBE ROI
CPG MARKETER
AUDIENCE SEGMENTS OPTIMIZATION
AD SPEND SHIFT
RETARGETING
FIRST-PARTY DATA
AI ADVERTISING
Albert
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