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Zeropark

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"Connect with buyers, maximize campaign efficacy."

Case Study
Frequently Asked Questions
This company offers a platform that connects brands, agencies, and media buyers with potential consumers, enhancing advertising efficiency without using cookies. Their solutions help maximize monetization for publishers and boost campaign performance benchmarks for advertisers. With tools for precise targeting and management, they aim to support sustained business growth through transparency, audience engagement, and strategic analytics. Their offerings include tailored media placements and comprehensive support.
Zeropark Stated Claims
These are public claims Blurbs AI believes to have been made by Zeropark.
Cookieless advertising solutions
Zeropark claims that its cookieless advertising solutions drive incremental performance and growth for brands.
Transparency of Demand and Supply
Zeropark claims that it provides fair conditions with transparent supply, boosting advertiser confidence in their investments.
Bespoke Support
Zeropark claims that its ad-tech experts offer tailored solutions to maximize brand reach and traffic monetization.
COMMERCE MEDIA
PUBLISHER SOLUTIONS
SHOPPERS
INCREMENTAL AD SOLUTIONS
COOKIELESS AD SOLUTINS
ETAIL WEST 2025
AD EXCHANGE PLATFORM
AFFILIATE MARKETING
INCREMENTAL PERFORMANCE ADVERTISING
BlurbSTAR Case Study
Zeropark & Amazon
Media Planner optimizes bidding via simulation and data analysis.
94%
Target audience engagement
223,915
Potential matched audiences
1.
Situation
Challenges in PPC Bidding Journey
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Introduced Media Planner tool
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Challenges in fluctuating PPC bids
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Provided three-day data summaries
In January 2023, Zeropark introduced the Media Planner tool to revolutionize how advertisers manage Pay-Per-Click (PPC) bidding within commerce media campaigns. The industry faces common challenges such as fluctuating bid strengths, driven by factors including seasonal spikes, competitors' bids, and general shopping trends. Zeropark's Media Planner aimed to offer advertisers a competitive edge by providing real-time, three-day summaries of data to facilitate better bidding strategies.
2.
Task
Maximize Audience Engagement Strategy
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Enable brands to engage audiences
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Provide detailed bid statistics
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Facilitate strategic bidding decisions
Zeropark's task was to enable brands to maximize audience interaction through effective bidding strategies. The goal was to help advertisers understand and simulate potential bid scenarios, ensuring competitive and strategic bidding. This entailed providing access to detailed statistics, such as available audiences, brand average CPC/PPC, and win ratios, enabling informed decisions when launching or optimizing campaigns.
3.
Action
Deploy Bid Simulation Tactics
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Utilized bid simulation feature
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Analyzed historical bid data
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Optimized campaign with precise bids
Alexander, a media buyer using Zeropark, engaged the bid simulation feature of Media Planner to optimize his bidding strategy for the Amazon brand in the U.S. By analyzing historical data, he adjusted bids to target the richest sources and improved campaign efficiency. For instance, slight bid increases of $0.06 or lower on specific sources unlocked vast potential audiences, significantly boosting his win rates while managing costs effectively.
4.
Result
Enhanced Campaign Efficiency and Reach
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Improved engagement with target audience
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Reduced overspending risks significantly
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Enhanced overall campaign effectiveness
With the aid of Zeropark's Media Planner, Alexander significantly improved campaign outcomes by accurately targeting and adjusting bids. This approach not only enhanced engagement with over 94% of the target audience but also minimized risks of overspending. The strategic use of granular bid adjustments prevented potential overspend of $5790, demonstrating the tool's capability in boosting campaign efficiency and effectiveness.
Keywords
PPC BIDDING
COMMERCE MEDIA
MEDIA PLANNER TOOL
DIGITAL ADVERTISING
BID SIMULATION
AUDIENCE TARGETING
CAMPAIGN OPTIMIZATION
Zeropark
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