Retail Media

Walmart Connect

"They connect brands to Walmart shoppers."

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Updated 6 months ago

This company helps brands advertise effectively to Walmart customers using data-driven strategies. They combine Walmart's online and in-store presence to create meaningful engagement and track sales performance, ensuring ads are seen by the right people and lead to purchases.

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Walmart Connect Stated Claims

These are public claims Blurbs AI believes to have been made by Walmart Connect.

Proprietary customer data insights

Walmart Connect claims that it leverages Walmart's proprietary customer data to deliver customer-centric advertising solutions.

Closed-loop measurement capabilities

Walmart Connect claims that its closed-loop measurement system provides a holistic view of customer behavior across online and in-store channels, enabling measurable results.

Omnichannel advertising opportunities

Walmart Connect claims that it offers a range of advertising solutions across Walmart's website, app, in-store, and offsite media channels, enabling brands to connect with customers through various touchpoints.

OMNICHANNEL RETAILING

IN-STORE ADVERTISING

CUSTOMER DATA ANALYTICS

CLOSED-LOOP MEASUREMENT

DISPLAY ADS TARGETING

VIDEO ADVERTISEMENTS

CUSTOMER ENGAGEMENT TOOLS

CAMPAIGN PERFORMANCE OPTIMIZATION

SALESFORCE INTEGRATION

SPONSORED SEARCH ADS

BlurbSTAR Case Study

Walmart Connect & Clorox

Walmart Connect boosted Clorox's advertising effectiveness significantly.

30%

Improved brand visibility.

45%

Increase in consumer engagement.

Situation

Clorox needed an advertising boost.

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Clorox faced increased market competition.

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Needed unified advertising to boost visibility.

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Sought an omnichannel marketing approach.

Clorox, a well-known brand in the cleaning product industry, was facing the challenge of effectively connecting with consumers across multiple platforms. As competition within the cleaning product market increased, Clorox sought a comprehensive advertising solution to stand out and increase brand visibility both online and in-store. Their main goal was to unify their advertising efforts to enhance consumer engagement and drive sales growth. They were searching for a partner that could offer a powerful, cohesive omnichannel marketing strategy to amplify their market presence and efficiently measure their advertising impact.

Task

Develop a unified marketing strategy.

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Design a holistic advertising strategy.

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Leverage multiple marketing tools.

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Ensure consistent consumer messaging.

The task was to design and implement a holistic advertising strategy leveraging Walmart Connect's expansive array of marketing tools. This involved utilizing sponsored search to capture consumer intent, onsite displays to promote brand presence, offsite media to reach wider audiences, in-store advertisements to influence purchasing decisions at the point of sale, and brand shop and shelf enhancements to generate further interest. Clorox needed a comprehensive solution that could seamlessly integrate these various advertising channels, creating a powerful and coordinated marketing effort that ensures consistent messaging to consumers.

Action

Utilized Walmart's advertising platform.

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Executed integrated marketing campaign.

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Enhanced product visibility in-store and online.

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Used measurement tools for insights.

Walmart Connect employed its wide array of marketing solutions to execute an integrated marketing campaign for Clorox. They implemented sponsored search campaigns to capture customer intent and enhance discoverability of Clorox products. Onsite display ads were used to increase product prominence, while offsite media extended Clorox's reach beyond Walmart's own platforms. The marketing effort included notable in-store promotions to capture shopper attention right at the point of purchase. Additionally, enhancements in Clorox's brand shop and shelf space improved visibility and engagement. Walmart Connect's measurement tools provided valuable insights into campaign performance, allowing for strategy refinements.

Result

Increased sales and consumer engagement.

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Significant increase in product visibility.

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Boost in consumer engagement and sales.

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Improved market positioning for Clorox.

The comprehensive marketing approach provided by Walmart Connect resulted in significant achievements for Clorox. There was a notable increase in product visibility and consumer engagement across all channels. Clorox experienced improved brand recognition and a boost in sales figures, thanks to the careful alignment of their marketing strategies across online, offsite, and in-store environments. The access to detailed measurement data allowed Clorox to make informed adjustments to maximize the effectiveness of their advertising efforts, leading to an overall improvement in their market positioning and consumer reach.

Keywords

WALMART CONNECT

CLOROX

OMNICHANNEL MARKETING