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Quartile

"Automates and optimizes e-commerce ads"

Case Study
Frequently Asked Questions
Quartile provides automated and optimized advertising services using patented machine learning technologies for brands and agencies, enabling them to improve their e-commerce advertising campaigns on major channels like Google, Facebook, Amazon, Instacart and Walmart.
Quartile Stated Claims
These are public claims Blurbs AI believes to have been made by Quartile.
Patented optimization technologies
Quartile claims that its six proprietary machine learning technologies optimize e-commerce marketing channels in 48 hours.
Automated ads management
Quartile claims that its platform automates ad management, freeing up time for expanding product catalogs and strategy.
Unified campaign reporting
Quartile claims that its platform provides custom reports to stay on top of sales and revenue from anywhere.
BlurbSTAR Case Study
Quartile & Capezio
Quartile optimizes Capezio's ads, boosting sales and efficiency.
20%
Surpassed sales increase goal.
28%
Lower advertising budget than expected.
1.
Situation
Pandemic Challenges Hit Sales Growth
→
Capezio faced a sales slump during the pandemic.
→
There was a pressing need for optimizing advertising efforts...
→
Focused on attracting and retaining customers effectively.
Capezio, a revered brand in dancewear and footwear since 1887, faced significant sales challenges due to the COVID-19 pandemic. This situation necessitated a deeper understanding of their customer demographics and a sophisticated marketing approach to drive growth. Prioritizing both the acquisition of new customers and retention of existing ones was essential for their turnaround. Underlying this requirement was the need to optimize their advertising efforts to ensure Capezio's products reached potential customers more effectively across various platforms.
2.
Task
Advertising Optimization for Brand Growth
→
Develop and implement an advertising optimization strategy.
→
Increase ad visibility and minimize wasted ad spend.
→
Enhance ROAS for improved business outcomes.
The task for Quartile involved creating an advertising optimization strategy to boost Capezio's sales. This involved leveraging Amazon Marketing Stream (AMS) to enhance ad placement and conversion rates efficiently. Quartile aimed to adjust bids dynamically while ensuring increased ad visibility and engagement. Their goal was to achieve significant results, not just by improving Capezio's sales figures but by enhancing return on ad spend (ROAS), thereby maximizing resource utilization and enabling substantial growth.
3.
Action
Multichannel, Real-Time Ad Adjustments
→
Real-time hourly bidding using AMS insights.
→
Defense strategy to protect valuable advertising space.
→
Targeting competitors through strategic keyword expansion.
Utilizing its advanced e-commerce expertise, Quartile implemented hourly bidding strategies based on AMS data. The real-time adjustment of conversion rates for each ad placement allowed for maximum visibility and engagement. Additionally, a defense strategy using Sponsored Display (SD) and Sponsored Product (SP) ads allowed Capezio to dominate its product pages, preventing competitors from capturing valuable advertising space. Simultaneously, a conquest strategy targeted competitor ASPs using strategic keyword expansions. These actions were data-driven, ensuring Capezio's products were visible at critical engagement opportunities.
4.
Result
Sales Growth and Budget Efficiency Achieved
→
Sales increased beyond the initial 20% goal.
→
Advertising budget reduced by 28%, exceeding expectations.
→
Record-breaking results achieved in Q1 2023.
Capezio not only exceeded its goal of a 20% sales increase but did so with an advertising budget that was 28% below anticipated levels. This efficiency resulted from real-time insights allowing precise adjustment of bidding strategies based on customer intent signals. By optimizing ad placements and leveraging the advanced capabilities of Quartile's platform, Capezio achieved record-breaking seven-figure sales in the first quarter of 2023, showcasing the potential of combining strategic optimization and innovative technology in marketing campaigns.
Keywords
MULTICHANNEL ADVERTISING
REAL-TIME OPTIMIZATION
AMAZON MARKETING CLOUD
ADVERTISING STRATEGY
SALES GROWTH
AD SPEND EFFICIENCY
E-COMMERCE
AD PLACEMENT
CONVERSION RATE
CUSTOMER ENGAGEMENT
The Blurbs FAQs
Frequently Asked Questions
Answers provided by Quartile staff and vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
Direct API connection with various marketplaces and channels
N/A
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 Retail Media-Specific Questions
11.
What specific marketplaces do you support, and how frequently are new platforms added?
"Amazon, Google, Walmart, Meta, Instacart, Bing, Tiktok, Criteo. We add new platforms yearly."
12.
How does your platform handle campaign automation, and what level of control do we have over bidding and budget management?
"Quartile’s AI automates bidding, budgets, and targeting while allowing control via bid caps, target ACOS, and rules-based adjustments. Budgets can be automated or set manually, with real-time insights ensuring efficiency and flexibility."
13.
What analytics and reporting capabilities are available, and can we customize them to focus on our KPIs?
"Quartile provides real-time performance tracking, customizable reports, and KPI-based dashboards. Brands can filter data, set date ranges, schedule reports, and integrate with BI tools to gain insights and optimize campaigns efficiently."
14.
How do you handle keyword targeting and optimization across different marketplaces?
"Quartile’s AI-driven system automates keyword bidding, targeting, and optimization across marketplaces. It harvests high-performing keywords, negates low-performing ones, and adapts strategies based on language and regional trends."
15.
How does the platform integrate with our existing marketing stack, such as CRM, analytics tools, or other e-commerce platforms?
"Quartile integrates with CRMs, analytics tools, and e-commerce platforms via API connections, syncing data with Google Analytics, Shopify, Salesforce, and BI tools for seamless cross-channel insights and audience segmentation."
16.
How does your platform help with inventory and sales data insights to prevent overspending on out-of-stock products?
"Quartile prevents overspending on out-of-stock products by pausing or adjusting bids based on real-time inventory data. Brands get stock trend reports and can integrate external inventory systems to optimize ad spend."
17.
How do you collect and monitor consumers and their data?
"Quartile collects anonymized performance data from Amazon Marketing Cloud (AMC), Sponsored Ads, and DSP, tracking impressions, clicks, and conversions while ensuring compliance with GDPR and CCPA regulations."
18.
How do brands measure the success of a campaign using your platform?
"Brands track success through ROAS, ACOS, TACOS, conversion rates, and sales lift. Quartile offers custom KPI tracking, real-time reports, and AMC insights to assess ad impact and optimize campaigns."
19.
What tools are available for managing and optimizing creative assets across different ad formats and marketplaces?
"Quartile supports Sponsored Brands, Sponsored Display, and DSP creatives with AI-driven performance tracking, A/B testing, and DCO. It integrates with Amazon Creative Builder and third-party design tools for easy asset management."
20.
What level of support and onboarding do you offer, and how frequently are training sessions or updates provided?
"Quartile offers dedicated onboarding, account managers, live training, and ongoing support via email, chat, and calls. Brands get regular webinars, product updates, and strategy check-ins to maximize success."
Quartile
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