This company helps you convert your online catalogs, leaflets, images, and videos into interactive, shoppable content. You can easily create, manage, and optimize these materials, allowing shoppers to find and buy products directly from the content. With tools for A/B testing, AI-driven personalization, and seamless e-commerce integration, your marketing efforts can convert more effectively, driving higher engagement and sales.
These are public claims Blurbs AI believes to have been made by Publitas.
AI-powered design tools
Publitas claims that its AI-powered design tools enable advanced content creation, allowing users to generate shoppable content from product feeds and operator rules while managing brand, look, and feel.
Real-time A/B testing
Publitas claims that its platform allows for easy preparation and launch of multivariant experiments, enabling the identification of winning variants through its dashboard or preferred analytics platforms.
Data-driven personalization
Publitas claims that its platform offers data-driven decision-making and hyper-personalization through AI data analysis, optimizing the shopping experience for each customer.
BlurbSTAR Case Study
Optronics & Publitas
Transitioned cumbersome print catalog to dynamic digital platform.
50%
reduction in catalog budget
300%
increase in pageviews via custom menu
1.
Situation
Optronics Relies on Printed Catalogs
→
750-page print catalog was cumbersome.
→
Costly print method hampered customer experience.
→
Needed a streamlined, user-friendly solution.
Optronics, alarge manufacturer of optical fiber and telecommunications products, relied heavily on printed catalogs to list thousands of components across a750-page catalog. This method was not only costly but made it difficult for customers to find and order the products they needed. Recognizing the challenges presented by the print format and the need for amore streamlined process, Optronics decided to look for adigital solution that would simplify product discovery and enhance the user experience.
2.
Task
Transition to Digital Catalog
→
Transform bulky print catalog digitally.
→
Improve customer engagement and usability.
→
Partner with a capable digital platform.
Optronics aimed to transform their bulky print catalog into adynamic, interactive, and functional digital catalog. They sought asolution that could present their extensive product range in an intuitive, attractive, and practical way. By moving to adigital format, Optronics aimed to improve customer engagement, make product search easier, and ultimately make their catalog amore powerful marketing tool. This required partnering with acapable digital platform provider to handle the technical nuances and interface design.
3.
Action
Deploying an Interactive Platform
→
Partnered with Publitas for the transition.
→
Implemented custom interactive menu and search bar.
→
Enhanced user experience through tailored digital solutions.
Optronics partnered with Publitas to create adigital catalog. Publitas conducted interviews to understand Optronics' challenges and tailored the digital solution to their needs. Dan, the Integration Engineer at Publitas, worked with Optronics to develop and implement acustom interactive menu and search bar, allowing users to easily locate specific products. The digital transformation included customized scripts, design modifications, and an intuitive interface that greatly enhanced user experience and product discovery.
4.
Result
Significant Improvements in Metrics
→
300% increase in pageviews via custom menu.
→
212.5% increase in reach within one month.
→
50% reduction in catalog budget.
The transition to adigital catalog resulted in substantial benefits for Optronics. User engagement soared, with a300% increase in pageviews through the custom menu and a212.5% increase in reach within just one month. The company also reduced its catalog budget by 50%. Customers found it easier to find products, and the catalog became avaluable marketing tool, improving both online and offline sales. Overall, the digital transformation not only cut costs but also significantly enhanced customer satisfaction and engagement.
Keywords
DIGITAL CATALOG
INTERACTIVE MENU
CUSTOMER ENGAGEMENT
PRODUCT DISCOVERY
TELECOMMUNICATIONS PRODUCTS
OPTICAL FIBER
MARKETING TOOL
PUBLITAS
OPTRONICS
BUDGET REDUCTION
USER EXPERIENCE
CUSTOM SEARCH BAR
PRINT TO DIGITAL TRANSFORMATION
The Blurbs FAQs
Frequently Asked Questions
Answers provided by Publitas
staff
and
vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
N/A
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 Digital Circulars and Flyers-Specific Questions
11.
How does your platform integrate with our eCommerce site and product catalog?
"We offer our API on the Enterprise plan, therefore our customers can utilize their internal IT or eCommerce teams to make the integration. If they would rather our team take it on, we offer customizations through out Services team."
12.
Does your platform support personalization and audience-based targeting?
"Yes, we can create personalization through our dynamic product features which can change the product offering based on certain tokens."
13.
Can your digital circulars be distributed across multiple channels (email, social, paid media, retail media, etc.)?
"Yes, all of the relevant platforms are available. Most commonly our clients feature the circulars on their website, and promote through email campaigns and newsletters."
14.
What analytics and reporting do you provide to measure engagement and conversion rates?
"Includes Opens, Views, Average engagement time, Bounce rate, CTR, Overlay Views, Click-through rate per page, Product Clicks, Product Clicks, Link Clicks, Opens/country, Device, Conversion, AOV, Revenue, Add-to-cart, Purchases, Purchases rate."
15.
Do you support interactive and shoppable elements within the circulars (e.g., add-to-cart, video embeds, live pricing updates)?
"Yes, you can have videos, images, text hotspots, slideshows, GIFs, eCommerce integration, dynamic products (including price, inventory, and the products themselves changing as required)."
16.
How does your platform handle localization for different markets, regions, and languages?
"We are a global company with clients in several different countries and markets. Many clients choose to group their publications based on market, region, language, or brand. This would be customized accordingly."
17.
What are your automation and scheduling capabilities for launching and expiring circulars?
"Clients can use the Schedule feature to define in advance when your publications will automatically go Public or Offline, and avoid having to change the status manually or missing to do so on a given date."
18.
How do you ensure mobile-friendly and ADA-compliant experiences for accessibility?
"We align with the WCAG 2.1 standard."
19.
Do you support AI-driven product recommendations and dynamic content in circulars?
"Right now, AI in the Publitas platform only works for Generating Images in our Create from Scratch platform, as well as Generative AI for the accessibility area (images to text)."
20.
What types of digital circulars and flyers do you support (interactive, shoppable, static PDFs, mobile-first, etc.)?
"All of the above! Our digital publications are interactive and can be eCommerce integrated through our API. We offer mobile optimization as well."
21.
Can the same videos used on our website be leveraged in paid ad campaigns?
"Not at this time."
22.
Can the same videos used on our website be leveraged in paid ad campaigns?
"Not at this time."
23.
Do you provide in-house tools for creating shoppable content, or do we need to create videos externally?
"Video content would need to be created externally and uploaded to the platform."
24.
Do you offer analytics and insights on shopper behavior and video performance?
"We offer analytics on video performance. We can also integrate with Google Analytics and Adobe Analytics for additional insights."
25.
Can we customize the design and branding of the video player?
"To an extent - customizations are available through our Services Team."
26.
Does your platform support live streaming, recorded videos, or both?
"Our platform offers Recorded Videos."
27.
Can users purchase directly within the video interface?
"Yes"
28.
Does your solution offer mobile optimization and cross-platform support?
"Yes, we have out of the box Mobile Vertical Scroll optimization - and we offer our Services team for additional optimization and customizations."
29.
What integrations do you offer for advertising platforms (Google Ads, Meta, TikTok)?
"Our API is very flexible - we see our clients most often integrating with email advertising technology, however, custom solutions can be very broad."
30.
What eCommerce Platforms is your solution compatible with?
"We have an internal Services team and can complete e-Commerce integrations with any provider that offers an API."
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