This company specializes in placing digital advertisements on outdoor screens using real-time data to target specific audiences effectively. They help marketers reach people in physical locations, like streets, malls, and public transport areas, enhancing audience interaction and engagement.
These are public claims Blurbs AI believes to have been made by Vistar Media.
Proprietary Technology
Vistar Media claims that their proprietary technology sets them apart from competitors in the out-of-home advertising space, enabling them to deliver unique and effective campaigns.
Comprehensive Solutions
Vistar Media claims that they offer comprehensive solutions for both marketers and media owners, providing end-to-end services spanning programmatic marketplaces, enterprise solutions, and more.
Industry Expertise
Vistar Media claims that their deep understanding and expertise in the out-of-home advertising industry allows them to deliver superior results and provide valuable insights to clients.
Mad Mex, aquick-service restaurant brand, faced achallenge in driving foot traffic to their locations. With keen competition in the market, they needed an effective solution that would simultaneously engage consumers at the point of purchase and encourage them to visit the store. The primary goal was to find innovative ways to tackle footfall challenges while boosting sales performance.
2.
Task
Enhance Consumer Engagement Strategically
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Seek data-driven marketing partner.
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Enhance engagement with DOOH media.
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Ensure consistent consumer journey alignment.
In response to their challenge, Mad Mex tasked themselves with seeking apartner capable of implementing acomprehensive marketing solution. The main task was to leverage data-driven insights and programmatic Digital Out-of-Home (DOOH) media to create targeted, contemplative campaigns. Mad Mex wanted to ensure that their advertising reached potential customers in acontextually relevant manner, aligning with the consumer journey.
3.
Action
Leverage DOOH for Targeted Activations
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Partner with Vistar Media for DOOH.
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Use daily sales data for timing.
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Contextually align media with consumer journey.
Mad Mex collaborated with Vistar Media to deploy adynamic programmatic DOOH initiative. They utilized daily sales data to pinpoint optimal times and locations for advertising, ensuring campaigns were contextually relevant. With an emphasis on marrying consumer insights with media placement, the activation strategically targeted consumers across their journey, maximizing engagement and driving visitation to stores.
The implementation of Vistar Media's programmatic DOOH initiatives led to significant positive results for Mad Mex. They observed a9% uplift in sales, indicative of the campaign's efficacy in driving footfall and engaging consumers. The targeted approach successfully captured consumer attention at strategic moments, transforming data-driven insights into tangible growth for the business.
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