Out of Home Advertising

ClearChannel

"Out-of-home advertising in markets and commercial airports"

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Updated 7 months ago

Clear Channel Outdoor focuses on out-of-home advertising placements. Spanning over 65 markets and 55+ commercial airports, they help businesses reach their target audience in most impactful places. They specialize in creating tailored campaigns that cater to the audience's location and time relevance.

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ClearChannel Competitors and Peers

Out of Home Advertising Vendors

BILLBOARD ADVERTISING

TRAFFIC VISIBILITY

PRIME SITES

BULLETIN BILLBOARDS

ADVERTISING ENHANCEMENTS

OUT OF HOME ADVERTISING

BlurbSTAR Case Study

Clear Channel Outdoor & PharmaInvestorsGlobal

Clear Channel Outdoor boosted pharmaceutical brand awareness and engagement effectively.

20%

Increase in visits to specialty doctors

50%

Lift in consideration intent among exposed audiences

Situation

A pharmaceutical company aimed to increase brand awareness and sales for a medication treating a moderate-to-severe medical condition.

Task

Clear Channel Outdoor was tasked with developing a campaign to drive awareness, doctor visits, and new prescriptions for the medication.

Action

By using an integrated Out-Of-Home (OOH) + mobile campaign through their proprietary RADAR suite, CCO onboarded target audiences for precise campaign planning and measured campaign effectiveness with RADARProof.

Result

The campaign led to a 50% increase in consideration intent, 20% rise in doctor visits, and a 75% lift in new prescriptions, along with a 76% boost in sales.

Keywords

INTEGRATED PHARMA MARKETING

OOH ADVERTISING EFFECTIVENESS

BRAND AWARENESS INCREASE

DOCTOR VISITS INCREASE

PRESCRIPTION LIFT

CCO RADAR DATA SOLUTIONS

ClearChannel

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