This company helps marketers improve their campaigns by using better customer data. They clean, enrich, and manage customer information so that people see more relevant ads. They help you identify your audience better and make sure your advertising and marketing are more effective. They also focus on making sure your data is accurate and up-to-date.
These are public claims Blurbs AI believes to have been made by TransUnion.
robust monitoring services
TransUnion claims that their credit monitoring services offer robust features like daily score updates, 3-bureau monitoring, alerts, and up to $1MM in ID theft insurance.
credit management tools
TransUnion claims that they provide powerful credit management tools like Score Simulator to help users understand and improve their credit potential.
educational resources
TransUnion claims that they offer awide range of educational resources and credit advice to help consumers better understand and manage their credit health.
BlurbSTAR Case Study
Telecommunications Company & TransUnion
TransUnion prevented synthetic fraud with advanced detection techniques.
45%
Prior to using TransUnion, 45% of attempts were undetected.
80%
80% of investigated samples returned high fraud risk scores.
1.
Situation
A telecommunications company was unable to prevent instances of fraud despite implementing standard fraud checks. Suspecting a potential fraud ring, they contacted TransUnion for assistance.
2.
Task
TransUnion needed to investigate and identify synthetic identities, where fraudulent data or combinations of real data elements were affecting the client.
3.
Action
TransUnion leveraged its TruValidate Synthetic Fraud Model and TruLookup platform to analyze customer behavior and flag high-risk accounts. Special attention was given to identifying anomalies such as multiple identities tied to single addresses.
4.
Result
The implementation of the TruValidate Synthetic Fraud Model enabled the telecom company to detect synthetic fraud at the application stage, reducing the number of fraudulent accounts and maintaining operational efficiency. They also started requesting additional proof of life, deterring fraudsters significantly.
Keywords
SYNTHETIC FRAUD PREVENTION
TRUVALIDATE SYNTHETIC FRAUD MODEL
TELECOMMUNICATIONS FRAUD DETECTION
FRAUD RISK MANAGEMENT
TRANSUNION FRAUD SOLUTIONS
The Blurbs FAQs
Frequently Asked Questions
Answers provided by TransUnion
staff
and
vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
Public records
N/A
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 Data Enrichment and Addressability-Specific Questions
11.
What types of data enrichment services do you provide (demographics, behavioral, purchase intent, household data, identity resolution, etc.)?
"TransUnion has 13K+ attributes that clients may add to their prospect data or append to their CRM, including valuable demographic and behavioral profiles."
12.
How do you collect and validate your data, and what sources do you use?
"We collect data from hundreds of data providers with a history of providing quality data content and the appropriate controls to maintain quality. Our persistent ID powers our identity resolution capabilities, ensuring each consumer is accurately represented."
13.
How does your platform support cookieless addressability and identity resolution?
"We rely on our persistent ID, together with public, private, and proprietary sources. Our graph is built on durable identifiers such as name, address, phone, and email. We have integrations with top publishers and platforms, most of which do not use cookies."
14.
How do you integrate with our existing tech stack (CDP, CRM, DMP, ESP, DSP, Google Ads, Meta, etc.)?
"Starting with CRM databases, we help to clean and append PII along with data attributes including our proprietary segmentation schema. We are integrated with all major DSPs and help provide Identity to many CDPs."
15.
What level of data accuracy, match rates, and deduplication capabilities do you offer?
"Matching with a complete record (name, address, phone, email) is table stakes (94%). Matching with name plus two identifiers (86%) is also table stakes. However matching with name and phone (80%) or name and email (70%) is our differentiator."
16.
How do you enhance audience segmentation and predictive modeling for marketing campaigns?
"TransUnion provides a full range of capabilities that support the creation of audience segments, taxonomies, and look-alike audiences based on behavior and demographics."
17.
How does your platform comply with data privacy laws (GDPR, CCPA, CPRA, HIPAA, etc.)?
"Our privacy policies and processes are publicly posted and updated at https://www.transunion.com/privacy/neustar"
18.
Do you offer real-time data enrichment, or is it batch-based?
"We offer both capabilities, depending on delivery through cloud or direct channels."
19.
What analytics, reporting, and measurement capabilities do you provide to track data impact?
"TransUnion provides MMM, MTA, and closed-loop measurement capabilities."
20.
Do you support omnichannel identity resolution across digital, offline, and connected TV (CTV)?
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