Helps brands identify anonymous website visitors instantly, matches emails with first-party data for privacy compliance and personalized marketing, and analyzes audience behavior and campaign performance for targeted marketing.
These are public claims Blurbs AI believes to have been made by Krateo.
Identify anonymous visitors
Krateo AI claims that they can identify up to 25x more anonymous website visitors by email instantly compared to traditional methods.
Match emails with data
Krateo AI claims that they can match emails with 1st party data for privacy compliance and more personalized marketing campaigns.
Analyze audience segments
Krateo AI claims that they can analyze audience segments by site behavior and campaign performance using AI modeling.
BlurbSTAR Case Study
Krateo.ai & High-End Shoe Retailer
Significant engagement and revenue boost using AI targeting
300%
Increase in revenue
730%
Increase in click-through rates
1.
Situation
Low Engagement and Signups
→
Only 2,000 email signups from 120,000 visitors
→
Low open and click-through rates on emails
→
Challenges in geographic targeting of prospects
Ahigh-end shoe retailer was struggling with ineffective email campaigns, managing only 2,000 email signups out of 120,000 monthly visitors. The company faced low open and click-through rates, had difficulty targeting prospects by location, and thus missed out on potential local customers. Furthermore, asignificant number of visitors remained anonymous, failing to convert into identifiable prospects.
2.
Task
Need for Effective Targeting
→
Identify and increase the number of email leads
→
Improve engagement in email campaigns
→
Leverage demographic and location data for targeting
The main task was to increase the prospect base and improve campaign engagement. This required not only identifying more leads but also ensuring that the campaigns were personalized and targeted effectively. The retailer needed asolution that could provide in-depth demographic and location data to create more engaging and successful email campaigns.
3.
Action
Implementing Krateo.ai
→
Identified over 38,000 emails in 30 days
→
Utilized detailed demographic and location data
→
Crafted highly targeted and engaging campaigns
The retailer implemented Krateo.ai's advanced AI and predictive analytics to address the challenges. Within 30 days, the retailer identified over 38,000 emails with detailed demographic and location data. Using this information, highly targeted campaigns were crafted based on the prospect's proximity to stores, significantly enhancing engagement and revenue. Krateo.ai optimized message frequency, updated customer data continuously, and recommended cross-channel marketing strategies.
4.
Result
Dramatic Increase in Metrics
→
Click-through rates increased by 730%
→
Revenue grew by 300%
→
Sustained improvement in engagement and revenue
The implementation of Krateo.ai led to notable improvements. Click-through rates increased by 730%, and revenue grew by 300%. The ability to target prospects by location not only improved engagement but also led to sustained revenue growth. The high-end shoe retailer can expect continued success with ongoing use of Krateo.ai’s adaptive AI, which updates customer data and optimizes marketing strategies continuously.
Keywords
EMAIL SIGNUPS
CLICK-THROUGH RATES
GEOGRAPHIC TARGETING
PREDICTIVE ANALYTICS
AI MARKETING
DEMOGRAPHIC DATA
CAMPAIGN ENGAGEMENT
REVENUE GROWTH
The Blurbs FAQs
Frequently Asked Questions
Answers provided by Krateo
staff
and
vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
N/A
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 Audience Data & Enhancement-Specific Questions
11.
What types of audience data do you provide (behavioral, transactional, location-based, intent, psychographic, etc.)?
"We provide behavioral, location-based, intent, and inferred psychographic data based on audience performance after re-engagement."
12.
How do you collect and enrich audience data, and is it sourced from first-party, second-party, or third-party data?
"Our data is all sourced from first-party data."
13.
Can your platform integrate with our existing MarTech stack (CDP, DMP, CRM, ad platforms, etc.)?
"We have existing integrations with several email and social media platforms. Our roadmap has CDP, CRM, ad platforms as a focus for 2025."
14.
Do you offer real-time audience insights, and how frequently is your data refreshed?
"Our data does offer near-real time audience insights and is refreshed every three hours."
15.
How does your platform enhance first-party data and help with identity resolution?
"Krateo.ai enhances first-party data and identity resolution with AI-driven analytics, unifying interactions across CRM, web, email, and offline channels."
16.
Do you provide predictive analytics, AI modeling, or lookalike audience generation?
"Yes, Krateo.ai provides predictive analytics, AI modeling, and lookalike audience generation."
17.
How does your data support media activation (programmatic, CTV, social, retail media, etc.)?
"Krateo.ai powers media activation across programmatic, CTV, social, and retail media with enriched first-party data, AI-driven segmentation, and predictive analytics."
18.
How do you measure audience quality and performance (uplift studies, match rates, incrementality testing, etc.)?
"Krateo.ai measures audience quality and performance using uplift studies, match rates, and incrementality testing."
19.
Can your platform provide closed-loop measurement to track how enriched audiences impact conversions and sales?
"Yes, Krateo.ai provides closed-loop measurement to track how enriched audiences impact conversions and sales."
20.
What is your pricing model (subscription, data usage-based, CPM-based, or custom enterprise pricing)?
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