This company helps businesses track and recognize returning customers without using traditional cookies by implementing alifetime ID system. This method complies with privacy laws and improves marketing performance, boosting conversion rates and ad effectiveness.
These are public claims Blurbs AI believes to have been made by BlotOut.
Accuracy and Compliance
Blotout claims that its lifetime ID recognizes new and returning customers with 100% accuracy while maintaining compliance with global privacy laws.
Boosting Marketing Performance
Blotout claims to boost marketing and ad performance by rebuilding signals around alifetime ID, allowing remarketing of every site visit in real-time.
Customer Retention Solution
Blotout claims to solve the issue of returning customers showing up as anonymous by capturing their visits with just one line of code.
BlurbSTAR Case Study
Naked Nutrition & Blotout.io
Velocity helps Naked Nutrition boost sales.
453
Purchases recaptured within 15 days
69,000
$ revenue in under a month
1.
Situation
Revenue Loss Challenge
→
Struggling with lost sales recovery
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Maintaining user privacy and compliance
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Need for improved conversion rates
Naked Nutrition was facing asignificant challenge in recovering lost sales, especially from unknown visitors. Their primary goal was to increase conversion rates without compromising user privacy and to remain compliant with global laws. This situation pointed towards an urgent need for an effective marketing technology solution capable of addressing these specific challenges.
2.
Task
Revitalizing Sales Strategy
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Implement Velocity by Blotout.io
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Remarket to anonymous visitors
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Boost revenue while maintaining compliance
The task was to implement Blotout.io's Velocity solution, which specializes in recapturing lost sales by remarketing to anonymous visitors. The goal was to track and convert these unidentified visitors into customers while adhering to privacy laws and regulations. Naked Nutrition aimed to utilize Velocity to significantly boost revenue within ashort period.
3.
Action
Solution Implementation
→
Integrated Velocity for synthetic remarketing
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Monitored and optimized conversions
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Emphasized performance and customer support
Naked Nutrition integrated Blotout.io’s Velocity product seamlessly. Velocity uses synthetic remarketing techniques to target unknown visitors, helping to convert them into buyers. The tool was activated, and Naked Nutrition’s team monitored its progress closely to ensure optimal results. The implementation focused on performance gains and robust customer service support, which provided continuous improvements.
4.
Result
Successful Revenue Recapture
→
Recaptured 453 purchases
→
Realized 10% increase in gross sales
→
Achieved $69,000 revenue in under a month
The results of using Blotout.io’s Velocity were outstanding for Naked Nutrition. They recaptured 453 purchases, which accounted for 10% of their gross sales in just 15 days post-activation, with 60% of these purchases coming from anonymous first-time buyers. This immediate success translated into $69,000 in less than amonth, demonstrating the effectiveness of the Velocity tool in boosting Naked Nutrition’s revenue while maintaining compliance.
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