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Rapid growth led to higher return rates.
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Increased refunds and shipping costs affected sustainability.
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Limited exchange options frustrated customers.
Tom's Trunks, a London-based apparel and fashion company, was rapidly scaling its operations. However, this growth came with significant challenges including rising return rates, which led to increased refund volumes, higher shipping costs, and a negative environmental impact. The company faced a pressing need to retain revenue, minimize unnecessary shipments, and enhance the customer experience, all while maintaining its sustainability commitments. Additionally, the lack of efficient exchange options left customers dissatisfied and the business shouldering excessive costs.