Blurbs Logo
Blurbs Logo Create Profile | Sign In

DeepIntent

Claim page

"Helps optimize healthcare ads for better results."

Case Study
Frequently Asked Questions
This platform helps healthcare companies improve their advertising by using real-world health data, integrating campaigns for doctors and patients, and providing tools to measure and optimize ad performance in real-time.
DeepIntent Stated Claims
These are public claims Blurbs AI believes to have been made by DeepIntent.
Superior data integration
DeepIntent claims that their platform utilizes comprehensive real-world health data from IQVIA and Komodo Health for smarter campaign planning and forecasting.
Integrated HCP and patient campaigns
DeepIntent claims that their platform allows for coordinated outreach to both healthcare professionals (HCPs) and patient audiences with valuable insights into the combined impact.
Real-time optimization capabilities
DeepIntent claims that their platform offers superior campaign optimization across all channels in real-time to drive better performance and reach, including script lift and audience quality.
BlurbSTAR Case Study
DeepIntent & TelevisaUnivision
Boosted reach and efficiency in pharma advertising campaigns.
27%
More script lift in campaigns.
164%
Higher audience quality.
1.
Situation
Campaign Measurement Enhanced with Clinical Data
→
Outcomes utilizes clinical data for effectiveness.
→
Serves the specific needs of pharma brands.
→
Targets increased audience quality and script lift.
DeepIntent Outcomes™ has redefined the landscape of healthcare advertising by leveraging clinical data to enhance campaign effectiveness. As the industry's fastest measurement solution, Outcomes serves the specific needs of pharma brands seeking to improve their advertising reach and performance metrics. By focusing on audience quality and script lift, DeepIntent Outcomes positions itself as a vital tool for improving healthcare advertising strategies. The market demand for precise and effective advertising solutions has been amplified by an increasingly competitive pharma sector, where brands strive to connect with audiences in meaningful ways.
2.
Task
Improve Advertising Metrics for Pharma
→
Boosted audience quality by 164%.
→
Increased script lift by 27%.
→
Optimized advertising using data-driven insights.
DeepIntent was tasked with assisting pharma brands in overcoming challenges related to audience reach and effectiveness in their advertising campaigns. With a focus on lifting audience quality by 164%, and script lift by 27%, the objective was clear: leverage DeepIntent Outcomes™ to optimize advertising success and deliver tangible performance gains. This required a methodical approach to campaign planning and execution, marrying data-driven insights with practical advertising strategies, thus enhancing the connection between pharma brands and their target audiences.
3.
Action
Executed Data-Driven Advertising Strategies
→
Executed precise targeting and measurement.
→
Achieved 5.7X higher patient reach.
→
Reduced CPVP cost by 83%.
To achieve these ambitious goals, DeepIntent deployed a comprehensive use of DeepIntent Outcomes™, focusing on verified patient reach while optimizing cost per verified patient (CPVP). The strategy involved precise targeting and measurement systems which allowed brands to engage with their specific audiences effectively, recorded as 5.7 times higher verified patient reach coupled with an 83% reduction in CPVP. These tailored strategies enabled pharma brands to not only meet their audience where they are but to do so in a cost-efficient manner, maximizing ROI and enhancing overall campaign success.
4.
Result
Achieved Significant Advertising Improvements
→
164% increase in audience quality.
→
27% script lift improvement.
→
Cost-effective strategy with measurable results.
The implementation of DeepIntent Outcomes™ resulted in substantial enhancements across key advertising metrics for participating pharma brands. With a reported 164% increase in audience quality and a 27% improvement in script lift, the campaign demonstrated the power of harnessing clinical data and advanced measurement technologies. Furthermore, the significant increase in verified patient reach and reduction in CPVP highlighted the strategy's cost-effectiveness, reinforcing the value proposition of DeepIntent Outcomes™ and proving its utility in revolutionizing healthcare advertising.
Keywords
DEEPINTENT OUTCOMES
HEALTHCARE ADVERTISING
PHARMA METRICS
AUDIENCE QUALITY
SCRIPT LIFT
CPVP REDUCTION
DeepIntent
Website
Back to Top
© 2025 Blurbs
Privacy Policy