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New made-to-order food program.
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Essential to enhance customer experience.
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Targeting multiple markets for rollout.
Kum & Go, a convenience store chain, decided to launch a new made-to-order food program to cater to customer demand for quick, high-quality dining options. This program included the introduction of stackers and bowls available throughout the day. Premium ingredients and quick snack options like grab-and-go burritos were key to this offering. The company aimed to enhance customer experience with efficient service in its Little Rock, AR, and Omaha, NE markets, with plans to expand to Des Moines, IA. The initiative required seamless self-ordering solutions in a busy retail environment.