This company essentially helps brands connect with their customers using digital tools. They provide solutions for managing product information and optimizing digital advertising efforts to make sure the right message gets to the right consumer at the right time.
Dermalogica saw content and engagement improvement with Syndigo.
30%
Improvement in conversion rates
45%
Increase in online engagement
1.
Situation
Challenge Faced Dermatologica
→
Inconsistent product content
→
Impact on brand loyalty
→
Increasing competition
Dermalogica, aleading skincare brand, recognized that their existing product content lacked the appeal and accuracy required for apremium customer experience. Their digital shelf presence was inconsistent, impacting their ability to maintain brand loyalty and attract new customers. With an expanding product line and increasing competition, Dermalogica needed acomprehensive content overhaul to enhance their market position.
2.
Task
Content Overhaul Needed
→
Redesign product content
→
Align with brand image
→
Engage target audience
Dermalogica's primary task was to redesign their product content to provide aunified, engaging, and accurate representation across all digital channels. This content refresh aimed at aligning with their brand image, maintaining consistency, and engaging their target audience better than before. Ensuring that each product description was detailed, visually appealing, and informative was critical to their success.
3.
Action
Implemented Syndigo Solution
→
Collaboration with Syndigo
→
High-quality images and content
→
Centralized Content Experience Hub
By collaborating with Syndigo, Dermalogica embarked on acomprehensive product content makeover. Syndigo leveraged their expertise in content creation and management to transform Dermalogica's digital presence. Their approach included high-quality images, detailed product descriptions, and consistent branding across all platforms. Syndigo's Content Experience Hub enabled centralized management, ensuring uniformity and ease of updates.
4.
Result
Enhanced Digital Presence Success
→
Increased online engagement
→
Improved conversion rates
→
Reinforced brand loyalty
Following the product content makeover with Syndigo, Dermalogica experienced asignificant uplift in online engagement. Their revamped product content not only attracted more visitors but also improved conversion rates. The consistency and quality of the content reinforced brand loyalty, making it easier for customers to find information and make purchasing decisions.
Create Profile | Sign In
