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"Helps brands manage and distribute content"

Case Study
Frequently Asked Questions
Amplifi.io provides an unified solution for managing and distributing digital assets and product information, while keeping brands consistent and efficient in the advertising market.
DIGITAL ASSET MANAGEMENT
PRODUCT INFORMATION MANAGEMENT
BlurbSTAR Case Study
Skullcandy & Amplifi
Streamlined content management boosts Skullcandy's global operations.
$200k
ROI from team efficiency
45%
Improvement in operational efficiency
1.
Situation
Struggling With Content Management
→
Hundreds of SKUs to manage
→
Over 500 global distributors and retailers
→
Existing systems were inefficient and error-prone
Skullcandy, a prominent consumer electronics company specializing in audio products, faced a significant challenge in managing and distributing product information and digital assets. With hundreds of SKUs and over 500 distributors and retailers worldwide, their internal teams relied on cumbersome and unreliable systems like Dropbox and email. These methods were inefficient and prone to errors, causing delays and miscommunication. Skullcandy needed a versatile and efficient solution to streamline their global operations and unify their internal and external content management processes.
2.
Task
Find a Unified Solution
→
Seek an all-in-one DAM + PIM solution
→
Ensure secure, accurate, and efficient management
→
Replace unreliable and clunky internal systems
Skullcandy's task was clear: find a single-source system that could effectively manage their product information and digital assets in a more streamlined, secure, and accessible manner. They needed a solution that could replace their clunky internal systems, ensuring accurate, up-to-date information distribution and minimizing time and resource wastage. A key requirement was that the new system had to support easy sharing and organization of content both internally and with external partners, while providing intuitive features to improve overall efficiency and reliable version control.
3.
Action
Implement Amplifi's Solution
→
Adopt Amplifi’s DAM + PIM solution
→
High user adoption and efficiency
→
Enhanced content organization and sharing
Skullcandy implemented Amplifi’s comprehensive DAM (Digital Asset Management) and PIM (Product Information Management) solution. Amplifi became the exclusive product content portal for Skullcandy, integrating key features like product categorization, AI search functionality, and version control. The adoption rate was high thanks to the system's easy onboarding process and user-friendly interface. Key functionalities such as fast digital import, file conversion tools, and responsive customer support contributed to maximizing team efficiency and resource optimization. The internal technology stack audit revealed a significant improvement in operational efficiency and ROI.
4.
Result
Streamlined Global Operations
→
Improved operational efficiency and ROI
→
Seamless content categorization and sharing
→
Enhanced team communication and collaboration
The result of implementing Amplifi's DAM and PIM solution was a remarkable improvement in Skullcandy's global content management operations. Teams reported a significant reduction in time and effort spent on managing and distributing product information and digital assets. Amplifi’s robust features enabled seamless content categorization, accurate version control, and efficient sharing across all stakeholders. This streamlined approach not only improved internal and external communication but also led to a self-reported ROI of over $200k, highlighting the financial benefits of optimized team efficiency and resource management.
Keywords
PRODUCT CONTENT MANAGEMENT
DAM
PIM
SKULLCANDY
AMPLIFI
DIGITAL ASSETS
VERSION CONTROL
AI SEARCH
ROI
EFFICIENCY
GLOBAL OPERATIONS
Amplifi
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