Stylitics is atech firm specializing in digital merchandising for retail. They help retailers increase order size, conversion rate, and customer loyalty by providing automated outfitting and style advice tools. Their service also includes converting existing catalogs and images into adatabase of inspiring content.
AI-styling fuels Puma's customer engagement and sales growth.
3%
Increase in Average Order Value
235%
Increase in Conversion Rates
1.
Situation
Puma's Online Sales Challenge
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Puma faced 'inspirational clickbait' issues.
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Needed to improve ecommerce experience.
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Sought personalized shopping journeys.
As an online retailer, Puma was struggling with the issue of 'inspirational clickbait,' where enticing visual content was leading to alackluster ecommerce experience. The challenge was to transform this into atruly personalized and satisfying shopping journey for their customers.
2.
Task
Partner with Stylitics
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Puma sought enhanced customer engagement.
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Stylitics provided AI-powered styling solutions.
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Focus on inspirational and personalized shopping.
Puma needed asolution to enhance customer engagement and boost sales. They partnered with Stylitics to leverage its AI-powered styling platform to provide inspirational product bundling, visual shopping, and personalized product recommendations.
3.
Action
Implement AI-Powered Solutions
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Implemented AI-powered styling platform.
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Used Computer Vision AI.
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Provided personalized product recommendations.
Over the course of athree-year partnership, Stylitics implemented its advanced AI-powered styling platform for Puma. This included inspirational product bundling, using Computer Vision AI for visual shopping, and offering personalized product recommendations for each shopper.
4.
Result
Significant Sales Improvement
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Average order value increased by 3%.
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Conversion rates increased by 235%.
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Session duration increased by 334%.
Through Stylitics' AI-powered styling, Puma experienced significant improvements. Average order value increased by over 3%, conversion rates rose by 235%, and session duration improved by 334%. This partnership effectively turned visual content into genuine shopping engagement.
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