Lords & Labradors & Nosto
Lords & Labradors, an online-only brand specializing in pet products, identified a segment of browsers hesitant to purchase high-priced items. They decided to implement Klarna as a payment solution to help spread the cost but needed to optimize how this payment option was promoted to convert browsers into buyers.
The task was to create more awareness and encourage conversions by promoting Klarna's payment options. They aimed to determine which messaging variations worked best to reach users not only at checkout but earlier in their browsing journey, particularly on category pages.
With guidance from Nosto’s Customer Success Manager, Lords & Labradors used Nosto’s Audience Insights and Content Personalization tools. They conducted A/B testing to trial different Klarna payment messages and provided a £10 incentive for payments through Klarna. They optimized these campaigns for mobile users to capture a huge portion of traffic.
The campaigns significantly increased Lords & Labradors’ conversion rates and average order value (AOV). They saw a more than 3X increase in conversion rates and a 37% rise in AOV. The most effective message was Klarna’s option to pay in 3 installments, and targeting mobile users proved crucial to this success.
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