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Siteimprove

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"Enhance digital strategy with powerful analytics tools."

Case Study
Frequently Asked Questions
This company offers tools for optimizing digital presence. It improves website accessibility, content quality, and user experience using data-driven insights. The platform provides solutions for search marketing, performance analytics, and cross-channel advertising. It unifies various metrics to boost engagement and conversion rates. Additionally, it offers tools for content optimization, search visibility enhancement, and competitive analysis. All these features help businesses improve efficiency, compliance, and audience reach while maximizing return on investment.
Siteimprove Stated Claims
These are public claims Blurbs AI believes to have been made by Siteimprove.
Streamlined Quality Assurance
Siteimprove claims that their platform enables efficient management of content quality, reducing peer review time by 50% and achieving a Content Quality Score of 97/100 for Akamai Technologies.
Enhanced Accessibility Compliance
Siteimprove claims that their solution helped the City and County of Denver improve website accessibility by 32% and achieve a Content Quality Score of 94/100 while managing thousands of web pages.
Increased Website Traffic
Siteimprove claims that by partnering with them, Merck quadrupled their website traffic and increased their Net Promoter Score by 30 points during an ambitious website relaunch.
BlurbSTAR Case Study
Akamai Technologies & Siteimprove
Siteimprove greatly enhanced Akamai’s content quality and efficiency.
20%
Website Accessibility Improvement
50%
Peer Review Time Reduction
1.
Situation
Complex Digital Asset Management Needs
→
2000+ multilingual pages managed by small team
→
Peer review process slowed down updates
→
Needed error-free, accessible digital content
Akamai Technologies, a leading content delivery network and security provider, faced significant challenges managing over 2,000 web pages in nine languages with a team of just five web content publishers. These assets needed to be error-free, up-to-date, accessible, and part of high-quality digital experiences. Despite their expertise, the team found themselves overwhelmed by the sheer volume of tasks and the need to implement a robust peer review process. Their objective was to streamline operations while maintaining Akamai’s high standards for digital content quality.
2.
Task
Optimize Peer Review and Accessibility
→
Peer review time reduction needed
→
Automate content quality checks
→
Enhance site accessibility and SEO
Akamai's web content team needed to drastically reduce the time spent on peer reviews and improve their website’s accessibility without additional resources. The task was to find an effective solution that could handle multiple aspects of content management, including reducing 404 errors, ensuring accessibility, and automating quality checks. Akamai aimed to cut its peer review time by half, enhance its accessibility metrics, and ensure that its site met SEO best practices—all while adapting to a new CMS platform. They also wanted to build confidence in managing large-scale digital content across diverse teams.
3.
Action
Utilize Siteimprove for Automation
→
Siteimprove Prepublish automated quality checks
→
Integrated with AEM for secure updates
→
Streamlined maintenance, improved accessibility
Akamai implemented Siteimprove's platform to automate many of their content quality checks directly within their CMS. Using Siteimprove Prepublish, the team scanned for issues like misspellings, missing SEO metadata, and accessibility errors before publication, significantly reducing manual review time. Siteimprove’s integration with Adobe Experience Manager (AEM) allowed the team to confidently unpublish outdated content without introducing errors. By using Siteimprove’s policies, Akamai managed to streamline maintenance tasks, minimize the impact of broken links, and ensure compliance with accessibility guidelines. This move allowed for a rigorous quality assurance process minus additional workload.
4.
Result
Efficiency and Accessibility Improvements
→
Peer review time cut by 50%
→
QA score improved to 97
→
20% increase in website accessibility
The use of Siteimprove led to significant operational improvements for Akamai. Their peer review process time was reduced by 50%, enabling the team to efficiently manage a large digital footprint with fewer resources. This change contributed to an increase in their QA score from 96 to 97 within 45 days. The overall website accessibility improved by 20% due to the tools provided by Siteimprove, which guided the team on best practices in accessibility and content quality. Through these enhancements, Akamai strengthened its digital presence, maintained operational efficiency, and stayed aligned with industry benchmarks for content quality.
Keywords
SITEIMPROVE INTEGRATION
AKAMAI TECHNOLOGIES
WEBSITE ACCESSIBILITY
CONTENT QUALITY CHECKS
PEER REVIEW EFFICIENCY
Siteimprove
Website
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