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PostPilot

"Ecommerce-focused automated direct mail for customer engagement."

Case Study
Frequently Asked Questions
This company helps ecommerce brands use direct mail to engage customers. They automate postcard campaigns to attract new customers, retarget website visitors, and re-engage inactive customers. Solutions are integrated with platforms like Shopify, allowing businesses to use their own data for personalized mailings. It’s fast, efficient, and effective.
PostPilot Stated Claims
These are public claims Blurbs AI believes to have been made by PostPilot.
Advanced AI-driven targeting
PostPilot claims that their proprietary AI and exclusive audience data provide the most powerful prospecting ever created for direct mail.
Insanely fast turnaround
PostPilot claims that they can get direct mail campaigns from concept to your customer's hands in under a week using their state-of-the-art printing facilities.
Shockingly effective results
PostPilot claims that direct mail works, and they've made it easy, more targeted, and more relevant, guaranteeing you'll be blown away by your results.
BlurbSTAR Case Study
Taylor Stitch & PostPilot
PostPilot drives high ROI with automated direct mail campaigns.
10x
Average ROI across direct mail campaigns
15x
ROI specifically from winback automations
1.
Situation
Seeking Cost-Effective Direct Mail Solutions
→
Taylor Stitch needed a cost-efficient marketing channel.
→
Wanted to break from reliance on digital ads.
→
Looked for alternatives to traditional catalog campaigns.
Taylor Stitch, known for their responsible shirting, primarily relied on paid media and email for marketing initiatives but sought to diversify. Their aim was to explore the potential of direct mail marketing without incurring the significant expenses typically associated with traditional catalog campaigns. Lacking the massive budgets and long lead times of traditional vendors, they required a partner who could offer a solution to directly connect with their audiences through a cost-effective and efficient channel. PostPilot, with its direct mail capabilities, presented itself as an ideal partner for Taylor Stitch's needs, offering innovative solutions to navigate these challenges.
2.
Task
Implement Direct Mail for Retention
→
Target unengaged and unsubscribed customers.
→
Integrate direct mail with existing strategies.
→
Boost customer retention and reactivation.
Taylor Stitch's task was to efficiently integrate PostPilot's direct mail solutions into their marketing strategy to boost customer retention and reactivation. Their goal was to engage dynamic customer segments through personalized direct mail campaigns, improving order frequency and customer lifetime value (LTV). They sought to cut through the clutter of digital holiday messages using physical postcards, aiming to reach segments such as unengaged customers and those who had unsubscribed from email lists—effectively capturing the 70% customer base often unreachable via digital methods.
3.
Action
Activated Programmatic Direct Mail Campaigns
→
Set real-time customer engagement parameters.
→
Automated postcard dispatch based on purchase behavior.
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Tested non-discount messaging for higher margins.
Taylor Stitch, in collaboration with PostPilot, leveraged programmatic direct mail to dynamically automate customer engagement efforts. By setting specific parameters for their campaigns, Taylor Stitch ensured that postcards were sent to customers in real-time as they met certain criteria, like making purchases after specific intervals (e.g., 90 and 180 days). This automation minimized manual oversight and allowed for a hands-off approach to driving revenue. Moreover, they strategically tested non-discount messaging within these automated campaigns, resulting in a more effective lift at higher margins in some cases.
4.
Result
Achieved High ROI and Incremental Lift
→
Achieved 10x overall ROI on campaigns.
→
Automated winback campaigns reached 15x ROI.
→
Experiencing 30-50% incremental campaign lift.
Taylor Stitch's implementation of PostPilot's direct mail campaigns proved to be effective, generating an impressive 10x ROI across their activities. The winback automation campaigns, specifically, experienced an even more significant 15x ROI, underlining the efficacy of integrating direct mail with retention strategies. Through these efforts, they realized a 30-50% incremental lift in their successful campaigns, confirming the strategy's impact and importance as a vital tool for reactivating lapsed buyers and driving sustained revenue growth beyond digital channels.
Keywords
DIRECT MAIL MARKETING
CUSTOMER RETENTION
PROGRAMMATIC DIRECT MAIL
AUTOMATED MARKETING CAMPAIGNS
ROI DIRECT MAIL
POSTPILOT SERVICES
TAYLOR STITCH SUCCESS STORY
CUSTOMER LIFETIME VALUE
DIRECT MAIL AUTOMATION
RETENTION CAMPAIGNS
The Blurbs FAQs
Frequently Asked Questions
Answers provided by PostPilot staff and vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
N/A
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 Programmatic Direct Mail-Specific Questions
11.
Is your platform integrated with USPS mail tracking to provide accurate attribution?
"Yes along with a native Shopify integration for a real-time performance dashboard."
12.
How does your platform trigger direct mail campaigns based on online behavior (cart abandonment, browsing history, CRM data, etc.)?
"We can trigger off transactional events, website browsing behavior, email flows or events, CRM behavior, or any number of events."
13.
What level of personalization and dynamic content do you support in direct mail pieces?
"Dynamic copy personalization, dynamic QRs, and personalized images."
14.
Do you provide audience segmentation and lookalike modeling for prospecting?
"Yes, we have the most robust and powerful proprietary dataset and models ever built for direct mail, which delivers far superior acquisition performance compared to industry benchmarks."
15.
What type of attribution and measurement do you provide to track direct mail performance?
"Real time attribution plus built-in holdout tests and live incrementality measurement in-app."
16.
What are the turnaround times for direct mail delivery after a trigger event?
"Nearly instant. Unlike any other provider, we operate our own production facilities for superior speed, quality and cost. Triggered cards are immediately sent to print."
17.
How does your platform integrate with our existing MarTech stack (Shopify, Klaviyo, Salesforce, Google Analytics, CDPs, etc.)?
"Native integration with Shopify, Klaviyo, Yotpo, and many other ecommerce apps. We are strategic partners with these apps and their preferred partner for direct mail."
18.
What types of direct mail formats do you support (postcards, catalogs, letters, dimensional mailers, handwritten notes, etc.)?
"We offer various postcard sizes, our exclusive Cardalogs, catalogs, and handwritten cards, all produced in house."
19.
Do you offer A/B testing capabilities for creative, messaging, and offer optimization?
"Yes, unlimited variations all tracked in a live dashboard."
20.
What are your pricing and volume requirements (pay-per-piece, monthly minimums, enterprise contracts)?
"No minimums or commitments. Volume discounts available."
PostPilot
Website
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