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PebblePost

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"Enhances direct mail with programmatic data integration."

Case Study
Frequently Asked Questions
This company connects digital marketing precision with traditional direct mail, allowing for targeted and measurable advertising campaigns. By leveraging large datasets and programmatic technology, marketers can achieve high return on ad spend across customer acquisition and retention strategies.
PebblePost Stated Claims
These are public claims Blurbs AI believes to have been made by PebblePost.
Data-driven insights
PebblePost claims that its PebblePost Graph platform leverages unique household, online intent, and transaction data to fuel unparalleled reach, relevance, and performance.
Unified platform
PebblePost claims that its PebblePost Platform offers a single unified solution to onboard data, define goals, measure success, and leverage optimization algorithms for greater accuracy and relevance.
Sustainability focus
PebblePost claims that its Programmatic Direct Mail solution inherently reduces waste compared to traditional direct mail, and it actively partners with environmental organizations to lessen its impact.
PROGRAMMATIC DIRECT MAIL
OFFLINE ONLINE INTEGRATION
FIRST-PARTY DATA UTILIZATION
SUSTAINABLE DIRECT MAIL
CUSTOMER ACQUISITION STRATEGIES
DATA-DRIVEN MARKETING PERFORMANCE
CONVERSION RATE OPTIMIZATION
CUSTOMER RETENTION
PERFORMANCE MARKETING
SALESFORCE INTEGRATION
DATA-DRIVEN MARKETING
CUSTOMER ACQUISITION
DIRECT MAIL
DIRECT MAIL ADVERTISING
ACQUISITION STRATEGIES
SUSTAINABLE MARKETING SOLUTIONS
CROSS CHANNEL INTEGRATION
FIRST PARTY DATA UTILIZATION
DATA DRIVEN MARKETING
AUTOMATED WORKFLOWS
ETAIL WEST 2025
BlurbSTAR Case Study
Mejuri & PebblePost
Effective Direct Mail boosts Mejuri's revenue substantially.
9x
Retargeting ROAS
50x
Graph Mail ROAS
1.
Situation
Ambitious Revenue Goals Facing Ad Challenges
→
Diversified marketing mix struggling to show ROI
→
Rising costs in digital advertising space
→
Previous issues with Direct Mail attribution
Mejuri, the high-quality everyday fine jewelry brand, was facing a challenging advertising environment. They had a diversified marketing mix including digital, social media, podcasts, TV, and OOH advertising. However, they struggled with their previous Direct Mail program due to attribution issues and rising digital ad costs. They sought a partner to overcome these hurdles and to scale faster by connecting with the right audience in a more impactful manner.
2.
Task
Connect Audience, Improve Attribution, Scale
→
Breakthrough in congested advertising
→
Avoid discount-based customer acquisition
→
Pursuit of innovative marketing methods
Mejuri aimed to break through the congested advertising environment and achieve better market penetration without offering discounts. Their objective was to find a reliable partner who could provide transparent pricing, scalability, accurate reporting, and help them innovate their marketing approach. They wanted to connect with potential customers through a more personal and impactful method, improving their acquisition and retention rates specifically through Direct Mail solutions.
3.
Action
Targeted Direct Mail Campaign Initiated
→
Launched pilot with Programmatic Direct Mail
→
Scaled to Always On strategy
→
Implemented enriching Retargeting, Lookalikes, Graph Mail
Mejuri partnered with PebblePost in 2019, launching a pilot program using the Programmatic Direct Mail® platform. After witnessing initial success, they scaled to an Always On strategy and later expanded in Q4. Using Retargeting, Lookalikes, and Graph Mail, Mejuri sent tactical, visually appealing postcards directly to homes, thereby offering a fresh contrast to digital fatigue. This combination allowed them to effectively engage with their audience, fostering personal bonds and reinforcing brand presence.
4.
Result
Impressive Monthly, ROAS Growth Seen
→
Achieved 9x ROAS with Retargeting
→
Lookalikes strategy facilitated 6x ROAS
→
Graph Mail garnered remarkable 50x ROAS
Mejuri saw significant results each month, thanks to PebblePost's solution. Retargeting efforts yielded 9x ROAS and an 85% conversion rate lift. Their Lookalikes strategy led to a 6x ROAS, with consistent monthly growth. The Graph Mail strategy provided an even more astonishing 50x ROAS. The combined tactics and PebblePost’s supportive, responsive nature helped Mejuri achieve its marketing goals, fostering a strong relationship and ensuring ongoing investment in the Programmatic Direct Mail platform.
Keywords
PROGRAMMATIC DIRECT MAIL
MARKETING INNOVATION
CUSTOMER ACQUISITION
RETARGETING STRATEGIES
ROAS
BRAND AWARENESS
PebblePost
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