Raisin & Outbrain
Raisin, a leading European fintech company, needed an effective advertising solution to drive user engagement across their diverse range of savings and investment products. By partnering with Outbrain, Raisin aimed to channel its marketing efforts towards optimizing lower-funnel conversions through advanced AI-driven bid automation.
Raisin’s primary task was to amplify engagement for its savings and investment products by leveraging Outbrain’s predictive AI algorithms and bid automation capabilities. The goal was to maximize the number of pages per session and enhance the overall user experience by tapping into relevant consumer interests and reading habits.
Raisin utilized Outbrain’s bid automation technology to streamline its advertising processes, which included engaging audiences during peak relevance moments and using the Clip ad format. This performance-centric strategy involved short-form video assets to create high-impact advertising, ultimately increasing click-through rates (CTR) and conversion rates.
As a result of these implementations, Raisin saw a significant 150% increase in lower-funnel conversion rates (CVR). Additionally, the campaign drove 45 million impressions with a 43% boost in post-click engagement, substantially elevating user interaction and interest in Raisin’s fintech offerings.
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