This company helps you understand how effective your ads are, across all channels, so that you can optimize your ad spend and improve results. They use automated experiments and statistical methods to measure and enhance your media's performance without relying on individual user data. It's all about getting the most value from your advertising budget.
These are public claims Blurbs AI believes to have been made by Measured.
Automated geo experimentation
Measured claims that their platform is the industry's first fully-automated, geo experimentation solution for incrementality measurement.
Revolutionary measurement approach
Measured claims that their approach combines incrementality testing with media mix modeling, arevolutionary way to measure media.
Full-funnel media optimization
Measured claims their comprehensive workflow is designed to optimize the entire media portfolio from beginning to end.
PERFORMANCE MARKETING
MEDIA MIX MODELING
INCREMENTALITY MEASUREMENT
API INTEGRATION
MARKETING OPTIMIZATION
MULTI-TOUCH ATTRIBUTION
MEDIA SPEND OPTIMIZATION
MARKETING IMPACT MEASUREMENT
RETURN ON INVESTMENT PROVING
CAMPAIGN VALIDATION
BlurbSTAR Case Study
johnnie-O & Measured
johnnie-O improved campaign accuracy, finding Meta ads 275% better.
45%
Estimated undervaluation by Google Analytics using last-click metrics
275%
Meta campaign performance improvement over Google Analytics' report
1.
Situation
johnnie-O faced challenges in accurately determining the true value of its paid social campaigns. They believed Meta's in-platform metrics overvalued its contributions, while Google Analytics undervalued them.
2.
Task
johnnie-O needed to find a solution to get accurate measurements of the incremental impact of their Meta campaigns to justify their marketing budget.
3.
Action
johnnie-O partnered with Measured and Accelerated Digital Media to utilize incrementality-based measurement, which provided a complete view of the performance of their paid social ads.
4.
Result
Using Measured's methodologies, johnnie-O discovered that Meta campaigns performed 275% better than what was previously reported by Google Analytics, giving a clearer picture of their effectiveness.
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