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Magnite

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"Connects media owners with advertisers programmatically."

Case Study
Frequently Asked Questions
This company helps media owners and advertisers efficiently connect through technology, optimizing the way ads are bought and sold across multiple digital formats like video, audio, and display, ensuring privacy and transparency.
Magnite Competitors and Peers
Supply Side Platforms (SSP) Vendors
Sovrn
Index Exchange
Beachfront Media
Liftoff!
OpenX
Magnite Stated Claims
These are public claims Blurbs AI believes to have been made by Magnite.
Global presence
Magnite claims that with people and infrastructure around the world, they know the nuances of markets and have resources to deliver when needed.
Comprehensive offerings
Magnite claims that whether selling or buying, they've got every format covered - streaming, online video, display, audio, and more.
Trusted partner
Magnite claims that they don't cut corners and your interests, not theirs, drive decision-making when it comes to privacy, brand safety, and transparency.
SELL-SIDE ADVERTISING
STREAMING ADVERTISING
PROGRAMMATIC ADVERTISING
CTV ADVERTISING
BRAND SAFETY
SSP
PUBLISHER INVENTORY
CTV
TV ADVERTISING
PROGRAMMATIC
PUBLISHER INVENTORY
CTV
TV ADVERTISING
PROGRAMMATIC
TV ADVERTISING
PROGRAMMATIC
BlurbSTAR Case Study
Adasta Media & Magnite
Automated testing boosts Adasta's ad revenue and efficiency.
30%
Reduction in Testing Times
45%
Increase in Ad Revenue
1.
Situation
Addressing Testing and Yield Complexities
→
Evolving media demands efficient solutions.
→
Manual testing complicates ad strategies.
→
Need for precise, automated adjustments.
In the constantly changing media environment, publishers face a complex challenge: they need to optimize their digital advertising strategies to maximize revenue. Specifically, there is a need for A/B testing of Prebid configurations, which can be both intricate and resource-heavy when done manually. The manual approach not only complicates the implementation process but also poses challenges in precise measurement, leading to potential inefficiencies and missed revenue opportunities. This landscape puts pressure on publishers to find more streamlined methods to adjust and test their ad strategies without interrupting their web page codes or negatively affecting user experience.
2.
Task
Simplifying A/B Testing Processes
→
Adasta Media seeks improvement.
→
Goal: Automate A/B testing processes.
→
Target: Boost efficiency and revenue.
Adasta Media, a prominent digital sales entity in Italy, sought an innovative solution to simplify and enhance their A/B testing of Prebid configurations. The company's primary mission was to overcome the complexity of manual testing by implementing a more efficient, automated approach. Their goal was to streamline the testing process to allow for seamless testing of multiple configurations. This would enable them to assess and fine-tune their advertising strategies in real-time, increasing their revenue potential while maintaining optimal site performance through minimal interference with their web infrastructure.
3.
Action
Implementing Magnite's Demand Manager
→
Magnite automates Prebid configuration testing.
→
Reduces resource demands and increases precision.
→
Empowers refined, data-driven strategies.
Magnite's Demand Manager was introduced as the pivotal solution to automate the A/B testing of Prebid wrappers for Adasta Media. This tool allowed the seamless creation and testing of different Prebid configurations without necessitating changes in the existing web page codes. By automating this process, Magnite empowered Adasta Media to conduct sophisticated experiments with fewer resources and greater precision. This implementation not only streamlined the testing process but also provided actionable insights that were previously hindered by manual testing limitations. As a result, Adasta was able to refine their advertising strategies more effectively and focus on maximizing yield.
4.
Result
Enhanced Revenue and Efficiency
→
Substantial increase in revenue.
→
Augmented efficiency in ad operations.
→
Enables quick adaptation to market changes.
The integration of Magnite's Demand Manager significantly increased Adasta Media's operational efficiency and revenue. By automating the A/B testing process, Adasta achieved optimal ad performance with minimal manual intervention. This led to improved decision-making, supported by accurate, real-time data analytics provided by Magnite. As a result, Adasta experienced a notable upswing in revenue generation as they could rapidly adapt and deploy their most effective strategies. The simplified testing approach also released more time for innovation and strategic development, fostering a more responsive and dynamic advertising ecosystem.
Keywords
PREBID TESTING
DEMAND MANAGER
ADASTA MEDIA
MAGNITE
A/B TESTING
AUTOMATED AD STRATEGY
Magnite
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