This company runs aplatform where advertisers can buy ad space and publishers can sell it. It ensures ads appear on various devices like TVs and phones, in different formats. It aims to do this efficiently and transparently.
These are public claims Blurbs AI believes to have been made by Index Exchange.
robust data solutions
Index Exchange claims that it stands out through its powerful data management platform and analytics tools, enabling precise audience targeting and campaign insights.
premium inventory access
Index Exchange claims that its marketplace offers unparalleled access to premium inventory across all channels, including streaming TV, video, and display.
cutting-edge ad formats
Index Exchange claims that it is at the forefront of innovation, offering cutting-edge ad formats like Outstream Video and Channels for seamless omnichannel advertising.
GLOBAL ADVERTISING MARKETPLACE
AD TECHNOLOGY SOLUTIONS
CROSS SCREEN ADVERTISING
REVENUE OPTIMIZATION
BlurbSTAR Case Study
Index Exchange & Business Insider
Outstream ads boost Business Insider's revenue significantly.
26.35%
Improved CPM rates
50.81%
Increased ad spend
1.
Situation
Increasing CPM Rates Significantly
→
Global media company lacks outstream ads.
→
Missed revenue opportunities identified.
→
Decides to partner with Index Exchange.
In 2023, Business Insider, aprominent global media company, recognized an opportunity to enhance its revenue through outstream video advertising. Previously, Business Insider had not activated outstream advertising, which led to missed revenue potential by not utilizing this innovative ad format.
2.
Task
Activate Outstream Ad Inventory
→
Seamless outstream integration required.
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Quick and effortless setup needed.
→
Enable new revenue channels.
Business Insider tasked Index Exchange with seamlessly integrating outstream video ads into its website. These ads, which include standalone or no-content placements, needed to be easily and quickly set up to prevent further revenue loss while providing diversified demand and accessible new revenue streams.
3.
Action
Implement Prebid for Outstream
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Utilized Prebid header bidding.
→
Implemented outstream ad unit efficiently.
→
Quick configuration and monetization.
Index Exchange introduced Business Insider to Prebid, an open-source header bidding solution that facilitated the activation of outstream ad inventory. By leveraging Prebid, Index Exchange provided an easy-to-implement outstream ad unit. This partnership allowed Business Insider to quickly configure and monetize its ad offerings.
4.
Result
Substantial Revenue Increases
→
50.81% increase in ad spend.
→
26.35% rise in CPMs.
→
5.46% higher slot fill rate.
Following the integration of Index Exchange's outstream ad unit, Business Insider saw a50.81% increase in ad spend, a26.35% rise in CPMs, and a5.46% improvement in slot fill rate. These results demonstrated the potential of outstream advertising as asubstantial new revenue stream and validated the effectiveness of the partnership.
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