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Lucidworks

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"Boost surfacing relevant info through search tech."

Case Study
Frequently Asked Questions
This company helps businesses deliver better search results and personalize experiences for users. By integrating AI, it makes finding information easier for customers and employees, enhancing their overall experience. It’s used in various sectors like retail, finance, and healthcare to improve search relevance, customer service, and workplace productivity.
ECOMMERCE SEARCH PERSONALIZATION
AI-POWERED CUSTOMER SERVICE
WORKPLACE KNOWLEDGE MANAGEMENT
AI AND LLM INTEGRATION
EMPLOYEE SEARCH EXPERIENCE
NEURAL HYBRID SEARCH TECHNOLOGY
DYNAMIC PRICING DATA SEARCH
RETAIL SEARCH AND DISCOVERY
HEALTHCARE SEARCH COMPLIANCE
SALESFORCE INTEGRATION
BlurbSTAR Case Study
goop & Lucidworks
Goop enhanced search with personalized AI-driven technology.
8M+
Newsletter subscribers growth
91%
Reduction in null search results
1.
Situation
goop Faces Audience Expansion Challenge
→
Expansion from tens of thousands to millions.
→
Retention of brand's personal touch is crucial.
→
Need for enhanced content curation and search.
goop, a lifestyle brand founded by Gwyneth Paltrow, was expanding its audience from tens of thousands to tens of millions. The challenge was to retain a personal touch in content while scaling up significantly. They needed a robust search and discovery solution to enhance their customer experience without compromising their curated brand ethos.
2.
Task
Enhance Search Without Losing Personalization
→
Streamline merchandising controls and search function.
→
Ensure technology complements human content validation.
→
Maintain brand essence as audience grows.
goop's objective was to implement a technology-driven solution to strengthen their search capabilities. They aimed to streamline merchandising control and ensure the machine-driven content recommendations were human-validated. Their goal was to maintain the curated essence of the goop brand while catering to an exponentially larger audience.
3.
Action
Implemented Lucidworks Fusion for Search Enhancement
→
Adopted Lucidworks Fusion for superior search.
→
Utilized AI and neural search to enhance relevance.
→
Reduced null results by 91%.
goop selected Lucidworks Fusion to address their search engine challenges. Lucidworks offers neural hybrid search, AI-based solutions, and large language models which significantly reduced null results by 91%. The platform provided prebuilt connectors to integrate seamlessly with existing data systems. It empowered goop to personalize the search and merchandising experiences effectively, delivering recommendations that balanced AI efficiency with human curation.
4.
Result
Audience Expansion with Personal Touch Retained
→
Successfully scaled audience without losing personalization.
→
Maintained high engagement and brand integrity.
→
Achieved seamless integration of technology with human touch...
By using Lucidworks Fusion, goop successfully expanded its audience while retaining its personalized brand essence. They witnessed a rise in both reach and engagement, maintaining high-quality content delivery and seamless merchandising control. The platform enabled goop to deliver tailored experiences that satisfied a vast audience, demonstrating a successful blend of technology and human insight.
Keywords
MARTECH
GOOP
LUCIDWORKS
FUSION
AI SEARCH
PERSONALIZED CONTENT
NEURAL HYBRID SEARCH
AUDIENCE EXPANSION
Lucidworks
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