This company uses artificial intelligence to make searching and recommendations on websites smarter and more relevant. They help companies show the right products, content, or information to their users in apersonalized way, thus improving user experience and engagement. Essentially, they add intelligence to website features for better performance.
AI improves Myprotein’s CX with Coveo’s merchandising solution.
20%
Increase in conversion rates.
15%
Rise in average order value.
1.
Situation
Myprotein needed to enhance its global customer experience (CX) with optimized product recommendations, badges, and merchandising rules.
2.
Task
Implement an AI-powered merchandising solution to provide better product recommendations and improve CX.
3.
Action
Myprotein partnered with Coveo to utilize their AI merchandising technology, integrating it into their existing e-commerce platform.
4.
Result
The implementation led to a significant improvement in product recommendations and an enhanced shopping experience. Engagement metrics show a 20% increase in conversion rates and a 15% rise in average order value.
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