This company helps you ensure your ads are seen in safe places, free from fraud, and in contexts that suit your brand. They provide data to optimize your ad performance across different media types like video, mobile, and programmatic channels. Their expertise ensures the efficiency and effectiveness of your digital marketing campaigns.
These are public claims Blurbs AI believes to have been made by Integral Ad Science.
Global presence, measurement expertise
Integral Ad Science claims that their global media measurement and optimization solutions set them apart from competitors, leveraging their expertise across ad fraud, brand safety, contextual targeting, efficiency, viewability, and more.
Innovative partnerships, co-innovation
Integral Ad Science claims that they co-innovate with the ad tech community to create integrated solutions, partnering with leading platforms and driving innovation to set the global standard for media quality.
Data-driven, actionable insights
Integral Ad Science claims to provide the most actionable data to drive superior results, delivering granular data in real-time to help optimize digital ad campaigns across channels like CTV, mobile, and audio.
AD VERIFICATION
BRAND SAFETY
FRAUD PREVENTION
VIEWABILITY ANALYTICS
BlurbSTAR Case Study
OMD & Nissan
Effective comprehensive uplift for KPIs.
5X
Travel content conversion rate
6X
Automotive-Hybrid content conversion rate
1.
Situation
Situation: Facing Multiple KPI Targets
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Struggling with multiple KPI targets
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Campaigns spanning across devices and formats
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Need for comprehensive measurement
OMD and their client, Nissan, were facing challenges in improving their key performance indicators (KPIs) such as qualified visits, key business actions, and conversion rates across various formats and devices. This included mobile, tablet, and desktop on both video and display formats. They were keen to elevate their campaign performance and sought asophisticated solution for comprehensive measurement and optimization.
2.
Task
Task: Implementing IAS Solutions
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Engage IAS for problem-solving
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Increase qualified visits and conversions
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Use IAS products for optimization
OMD and Nissan tasked Integral Ad Science (IAS) with the implementation of their advanced measurement and optimization solutions. The objective was clear: enhance campaign performance by increasing qualified visits, driving key business actions, and boosting conversion rates through various digital channels.
3.
Action
Action: Deploying IAS Products
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Applied Quality Attention for better engagement
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Utilized Total Visibility for transparent reporting
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Employed Context Control for effective targeting
OMD and Nissan implemented IAS solutions such as Quality Attention, Total Visibility, and Context Control. Quality Attention helped filter out media clutter and elevate campaign performance. Total Visibility provided programmatic supply path transparency and impression-level financial reporting, optimizing ad spend in real-time. Meanwhile, Context Control identified context segments that would drive the highest attention and conversions.
4.
Result
Outstanding Results Across Segments
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6X increase in automotive conversions
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5X uplift in travel content conversions
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3X boost in buying car context conversions
Implementing IAS solutions yielded impressive results for OMD and Nissan. They saw a6X increase in conversion rates across 'Automotive-Hybrid' content, 5X in 'Travel' content, and 3X in 'Buying ACar' content. These metrics demonstrated the substantial uplift in campaign performance facilitated by IAS's comprehensive measurement and optimization solutions.
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